Posted July 12, 2007 9:19 am by with 7 comments

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If you think Google’s personalization options are all designed to make your life easier, you might want to give some thought as to where this might end. According to Andrew Keen, Google CEO Eric Schmidt has bold plans for Google to not just answer what we ask it, but tell us what’s good for us.

Here is how he described what he hoped the search engine would look like in five years: “The goal is to enable Google users to be able to ask the question such as ‘What shall I do tomorrow?’ And ‘What job shall I take?’ ”

Schmidt’s goal is not inconsiderable: By 2012, he wants Google to be able to tell all of us what we want. This technology, what Google co-founder Larry Page calls the “perfect search engine,” might not only replace our shrinks but also all those marketing professionals whose livelihoods are based on predicting ? or guessing ? consumer desires.

Am I the only one who’s seen 2001: A Space Odyssey, Matrix or Terminator? Hello, people, don’t let the computers get so smart that they try telling us what to do.

<Begin Google Cop> “I’m sorry Andy, I’m afraid I can’t let you continue this blog post…terminating connection” </freewill>


  • I think we’re still far away from that point.

    Granted, Google does a reasonable job of crunching data and turning it into information, and is making inroads in turning that information into knowledge .. however the step of turning knowledge into wisdom is a pretty huge jump, and can’t be attained purely by observation.

    Just my 2p

  • “What job shall I take?” What the hell?…

    Are you kidding me?

    I mean seriously… who talks like that 😉

  • I certainly don’t think we are that far off.

    Just think how annoying the “extra” sales receipt you receive from the grocery store tracking your demographic and sales habits. Why would this be different?

  • No offense google but I like to decide for myself. Your not making my life any easier by telling me what I should do of off my past trends. That is ridiculous.

  • @Fitness Guy: Agreed, there’s much more sophistication in systems nowadays, but it’s still a far cry from being able to take decisions out of our hands. Would you trust your local retailer (who has all your shopping patterns) to provide you with what they think you need? Wouldn’t you (and they) prefer that you headed down there and bought what YOU wanted?

  • That’s just stupid. Sounds like someone needs to spend a little more time out of the Googleplex and get in touch with the fact that 99.9% of people find that idea silly at best and offensive at worst.

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