Comments on: Is Click Fraud a Tired Topic? http://www.marketingpilgrim.com/2007/07/is-click-fraud-a-tired-topic.html Internet Marketing News Sun, 21 Mar 2010 14:15:33 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: CPCcurmudgeon http://www.marketingpilgrim.com/2007/07/is-click-fraud-a-tired-topic.html/comment-page-1#comment-29896 CPCcurmudgeon Thu, 02 Aug 2007 14:43:27 +0000 http://www.marketingpilgrim.com/2007/07/is-click-fraud-a-tired-topic.html#comment-29896 Andy, The advertisers make complaints such as "I shouldn't have to pay for the same user who comes to my site multiple times." There seems to be little acknowledgement in the search engine/ad network industry that determining whether "the same user" is accessing a site cannot be done reliably, in all circumstances. This <b>is</b> very well understood among members of the technical Internet community. This is another flaw of PPC. Paying by fixed fees would alleviate the problem. I am looking forward to the day when all the engines and networks offer a variety of payment models as options, so advertisers can best budget for the type of traffic they're getting. Andy,

The advertisers make complaints such as “I shouldn’t have to pay for
the same user who comes to my site multiple times.” There seems to be
little acknowledgement in the search engine/ad network industry that
determining whether “the same user” is accessing a site cannot be done
reliably, in all circumstances. This is very well understood
among members of the technical Internet community. This is another
flaw of PPC. Paying by fixed fees would alleviate the problem. I am
looking forward to the day when all the engines and networks offer a
variety of payment models as options, so advertisers can best budget
for the type of traffic they’re getting.

]]> By: Andy Beal http://www.marketingpilgrim.com/2007/07/is-click-fraud-a-tired-topic.html/comment-page-1#comment-29889 Andy Beal Thu, 02 Aug 2007 13:03:54 +0000 http://www.marketingpilgrim.com/2007/07/is-click-fraud-a-tired-topic.html#comment-29889 @CPCcurmudgeon - if the clicks aren't fraudulent, then shouldn't we also look at the quality of the advertiser's web site? Surely they may have more to blame than the traffic Google sends. @CPCcurmudgeon – if the clicks aren’t fraudulent, then shouldn’t we also look at the quality of the advertiser’s web site? Surely they may have more to blame than the traffic Google sends.

]]> By: CPCcurmudgeon http://www.marketingpilgrim.com/2007/07/is-click-fraud-a-tired-topic.html/comment-page-1#comment-29872 CPCcurmudgeon Thu, 02 Aug 2007 02:59:07 +0000 http://www.marketingpilgrim.com/2007/07/is-click-fraud-a-tired-topic.html#comment-29872 A few thoughts: OK, suppose the clicks that ClickForensics are reporting aren't fraudulent. But they're not converting, either (at least to the satisfaction of the advertisers they represent). Something out there is clicking, but not providing revenue to those advertisers. How long will the advertisers continue to pay for these nonconverting clicks? If Google, Yahoo, etc. truly have technology that can detect almost all invalid clicks (fraudulent or not), this technology would be capable of detecting all other types of invalid (unwanted) traffic, such as spam, phishing, stuffed All-Star ballot boxes, etc. So let's see these companies' software adapted to solving these problems. I have long argued that PPC is vulnerable to click fraud because of how the underlying Internet architecture works. People ignored me, said I didn't "get it", etc. But it seems that <a href="http://www.iab.org/about/workshops/unwantedtraffic/index.html" rel="nofollow">some people who actually understand Internet architecture</a> actually agree with me. A few thoughts:

OK, suppose the clicks that ClickForensics are reporting aren’t
fraudulent. But they’re not converting, either (at least to the
satisfaction of the advertisers they represent). Something out there
is clicking, but not providing revenue to those advertisers. How long
will the advertisers continue to pay for these nonconverting clicks?

If Google, Yahoo, etc. truly have technology that can detect almost
all invalid clicks (fraudulent or not), this technology would be
capable of detecting all other types of invalid (unwanted) traffic,
such as spam, phishing, stuffed All-Star ballot boxes, etc. So let’s
see these companies’ software adapted to solving these problems.

I have long argued that PPC is vulnerable to click fraud because of
how the underlying Internet architecture works. People ignored me,
said I didn’t “get it”, etc. But it seems that some people
who actually understand Internet architecture actually agree with
me.

]]> By: PPC Hero : Click Fraud, Invalid Clicks and Everything In Between http://www.marketingpilgrim.com/2007/07/is-click-fraud-a-tired-topic.html/comment-page-1#comment-29537 PPC Hero : Click Fraud, Invalid Clicks and Everything In Between Wed, 25 Jul 2007 17:10:41 +0000 http://www.marketingpilgrim.com/2007/07/is-click-fraud-a-tired-topic.html#comment-29537 [...] No matter what you call it, this is a much debated and discussed topic in the search marketing world (thus my smarmy opening comments). What can be certain is that search marketers and the search engines alike are fully aware of the danger and the threat click fraud poses to the pay-per-click industry. For the most part, advertisers have limited visibility into the true nature of any given click that they have paid for. But this is a knowledge gap that is slowly closing. [...] [...] No matter what you call it, this is a much debated and discussed topic in the search marketing world (thus my smarmy opening comments). What can be certain is that search marketers and the search engines alike are fully aware of the danger and the threat click fraud poses to the pay-per-click industry. For the most part, advertisers have limited visibility into the true nature of any given click that they have paid for. But this is a knowledge gap that is slowly closing. [...]

]]> By: Study Guide http://www.marketingpilgrim.com/2007/07/is-click-fraud-a-tired-topic.html/comment-page-1#comment-29441 Study Guide Mon, 23 Jul 2007 14:14:34 +0000 http://www.marketingpilgrim.com/2007/07/is-click-fraud-a-tired-topic.html#comment-29441 Nothing new really. It still depends mainly on what type of business you're running. Some have a lot of CF to deal with, while others have almost none. Nothing new really. It still depends mainly on what type of business you’re running. Some have a lot of CF to deal with, while others have almost none.

]]> By: Publicz http://www.marketingpilgrim.com/2007/07/is-click-fraud-a-tired-topic.html/comment-page-1#comment-29422 Publicz Sun, 22 Jul 2007 20:08:10 +0000 http://www.marketingpilgrim.com/2007/07/is-click-fraud-a-tired-topic.html#comment-29422 Major problem is not click fraud but inexperienced net users unintentionally clicking on the PPC ads, only impulsive buy items sell when a user unintentionally clicks on a link. It took about 3 years for banner advertisers(large ad agencies before 2001 crash) to realize this how long it will take PPC advertisers (mostly small biz) to realize this? one more year perhaps...... Major problem is not click fraud but inexperienced net users unintentionally clicking on the PPC ads, only impulsive buy items sell when a user unintentionally clicks on a link.

It took about 3 years for banner advertisers(large ad agencies before 2001 crash) to realize this how long it will take PPC advertisers (mostly small biz) to realize this? one more year perhaps……

]]> By: Omadsense http://www.marketingpilgrim.com/2007/07/is-click-fraud-a-tired-topic.html/comment-page-1#comment-29348 Omadsense Fri, 20 Jul 2007 13:21:42 +0000 http://www.marketingpilgrim.com/2007/07/is-click-fraud-a-tired-topic.html#comment-29348 Click fruad - well, i've cut back my use of adwords becuase it seems that if google is not jacking up the price - the clicks are irrevelant [ little sales] . most may blame my short sales on my sales picth - but my free vistors who come from other sources - buy and a much higher rate.......? Click fruad – well, i’ve cut back my use of adwords becuase it seems that if google is not jacking up the price – the clicks are irrevelant [ little sales] . most may blame my short sales on my sales picth – but my free vistors who come from other sources – buy and a much higher rate…….?

]]> By: Favorite Web Browser http://www.marketingpilgrim.com/2007/07/is-click-fraud-a-tired-topic.html/comment-page-1#comment-29323 Favorite Web Browser Thu, 19 Jul 2007 23:50:50 +0000 http://www.marketingpilgrim.com/2007/07/is-click-fraud-a-tired-topic.html#comment-29323 Some "pro thiefs" are making more than x10000 USD per month from click fraud... Some “pro thiefs” are making more than x10000 USD per month from click fraud…

]]> By: Churchill http://www.marketingpilgrim.com/2007/07/is-click-fraud-a-tired-topic.html/comment-page-1#comment-29320 Churchill Thu, 19 Jul 2007 22:58:54 +0000 http://www.marketingpilgrim.com/2007/07/is-click-fraud-a-tired-topic.html#comment-29320 Surely there is a huge market of "low scale clickfrauders" whom are clicking on their own site, every so often, from different computers! It must be happening, and not everyone can be getting caught. Please explain how I may be wrong? Surely there is a huge market of “low scale clickfrauders” whom are clicking on their own site, every so often, from different computers! It must be happening, and not everyone can be getting caught. Please explain how I may be wrong?

]]> By: Favorite Web Browser http://www.marketingpilgrim.com/2007/07/is-click-fraud-a-tired-topic.html/comment-page-1#comment-29305 Favorite Web Browser Thu, 19 Jul 2007 18:44:12 +0000 http://www.marketingpilgrim.com/2007/07/is-click-fraud-a-tired-topic.html#comment-29305 Maybe yes, maybe no. Depends on networks. I've seen fraud which looks like a 100% natural traffic, so some low tech networks just keeps paying for it. I also some some ways where even big G still pays for that fraud. Maybe yes, maybe no.

Depends on networks.

I’ve seen fraud which looks like a 100% natural traffic, so some low tech networks just keeps paying for it. I also some some ways where even big G still pays for that fraud.

]]> By: Bruce Swedal http://www.marketingpilgrim.com/2007/07/is-click-fraud-a-tired-topic.html/comment-page-1#comment-29303 Bruce Swedal Thu, 19 Jul 2007 18:37:22 +0000 http://www.marketingpilgrim.com/2007/07/is-click-fraud-a-tired-topic.html#comment-29303 PPC will eventually evolve to a better system of traffic tracking. Which will help click fraud decline in its present form. PPC will eventually evolve to a better system of traffic tracking. Which will help click fraud decline in its present form.

]]> By: TextAdSearch http://www.marketingpilgrim.com/2007/07/is-click-fraud-a-tired-topic.html/comment-page-1#comment-29291 TextAdSearch Thu, 19 Jul 2007 15:34:29 +0000 http://www.marketingpilgrim.com/2007/07/is-click-fraud-a-tired-topic.html#comment-29291 Click fraud will be reported as long as PPC exists. It wouldn't surprise me if Google goes CPA. In fact they have already. The only way to eradicate click fraud is not to charge per click. Click fraud will be reported as long as PPC exists.

It wouldn’t surprise me if Google goes CPA. In fact they have already. The only way to eradicate click fraud is not to charge per click.

]]> By: Favorite Web Browser http://www.marketingpilgrim.com/2007/07/is-click-fraud-a-tired-topic.html/comment-page-1#comment-29290 Favorite Web Browser Thu, 19 Jul 2007 15:17:46 +0000 http://www.marketingpilgrim.com/2007/07/is-click-fraud-a-tired-topic.html#comment-29290 I actually love to read about click fraud, not because I love click fraud, but because I know how to control it and how other companies poorly controls that :-) I actually love to read about click fraud, not because I love click fraud, but because I know how to control it and how other companies poorly controls that :-)

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