I may have found one reason why they wouldn’t want to. I was checking my rankings for a term. My posts on Marketing Pilgrim ranked well for the term [blog stickiness]–#1 and #7 (but as a grouped result, it showed up at #2). My post on my personal site, MamaBlogga, was also in the top ten, at #10.
I thought, perhaps, this might be the result of personalization. Surely my little 3 month old, PR 3 site wouldn’t really be in the top 10. And after all, in my Google Web History, I have 66 searches/results/clicked sites for MamaBlogga. (And, for example, 82 to Marketing Pilgrim. Considering this goes back nearly a year, apparently I’m not as much of a vanity searcher as I thought.) (Okay, since you asked, I’ve searched for myself like 50 times.)
Or not. According to my Web History Trends [jordan mccollum] is my #1 search term and [mamablogga] is #2. Of my “Top Sites,” after Wikipedia (sadly), Answers and WordPress, MamaBlogga is #4. Marketing Pilgrim is #10. (Okay, cue Carly Simon if you must.) And in my [Top Clicks] list is a page from my website.
You would think that Google could figure out that I like results from MamaBlogga. They seem to understand that I like Marketing Pilgrim.
Because I wanted to know, I turned off personalized search using the trick Matt Cutts shared at the same SMX session: appending &pws=0 at the end of my search string. Here’s how the bottom half of the list changed:
That’s right. Not personalized results, it’s #9. Personalized, it’s #10. No, it’s not a huge difference, and obviously this is highly anecdotal, but haven’t I given them enough data to figure out that I would want to see that ranked high?
I guess I’d better start clicking.