Marketing Pilgrim

A midnight marketing news snack to tide you over til morning:

• Yet another reason why you should consider using product reviews: Peer reviews help to increase consumers’ brand trust.
• LonelyGirl15 Part Deux: KateModern. The Bebo-based online video serial is from the same people that did LonelyGirl last year, but this time they’re not keeping us in suspense about whether or not it’s real. But, as Red Herring put it, they are “creating a richly drawn world where real and fake become difficult to decipher.”
The New York Times catches up, but Pownce is so yesterday.
• After last week’s in depth look at Facebook, Read/WriteWeb is taking a look at Yahoo. The series is called “100 Days for Yahoo,” but that’s from a quotation by Jerry Yang after their Q2 announcement, not how long RWW’s Yahoo week will last. (What? I was seriously wondering that when I saw it.)
• Michael Brito on Search Engine Journal offers some great ways to measure social media marketing, including engagement and popularity metrics.

Yum! Links go great with chocolate!