New Yahoo SmartAds Offer Behavioral Targeting
It didn’t take long for the newly organized Yahoo advertising group to launch their first major initiative. CNET has details of the launch of Yahoo SmartAds which combines demographic, geographic and behavioral targeting that allows customized “on the fly” ads.
How will it work?
…instead of just seeing a generic ad for a Toyota Prius, a woman in San Francisco who conducts research on hybrid cars on Yahoo Autos could be served an ad for a local San Francisco dealer, along with information on the types of Priuses in stock and their purchase price. The ad, which is configured on the fly, could also feature a background color targeted for women in her age range, as well as a Golden Gate Bridge logo.
Yahoo’s testing the new platform with two major airlines – who want to remain anonymous – and the ads are being testing on the Yahoo publisher network. Once the acquisition of Right Media is finalized, they’ll show up across that network too.
The company plans to extend the new offering to other industries later this year, but it will likely be many months before the average advertiser gets their hands on it.
More info via the NYT.