Comments on: New Yahoo SmartAds Offer Behavioral Targeting http://www.marketingpilgrim.com/2007/07/new-yahoo-smartads-offer-behavioral-targeting.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Steven Bradley http://www.marketingpilgrim.com/2007/07/new-yahoo-smartads-offer-behavioral-targeting.html/comment-page-1#comment-28610 Steven Bradley Mon, 02 Jul 2007 22:17:44 +0000 http://www.marketingpilgrim.com/2007/07/new-yahoo-smartads-offer-behavioral-targeting.html#comment-28610 Of course if these ads do perform better than AdWords people will use them more, increasing market share. I think it's good to see Yahoo trying something different. Will the new ads work? We'll see, but it's better for them to try something new than it is to try to catch up doing the same thing Google is doing. Of course if these ads do perform better than AdWords people will use them more, increasing market share.

I think it’s good to see Yahoo trying something different. Will the new ads work? We’ll see, but it’s better for them to try something new than it is to try to catch up doing the same thing Google is doing.

]]> By: Ed Kohler http://www.marketingpilgrim.com/2007/07/new-yahoo-smartads-offer-behavioral-targeting.html/comment-page-1#comment-28584 Ed Kohler Mon, 02 Jul 2007 18:09:18 +0000 http://www.marketingpilgrim.com/2007/07/new-yahoo-smartads-offer-behavioral-targeting.html#comment-28584 The biggest thing they need is larger market share so people will quickly add on Yahoo advertising after setting up an AdWords account. No amount of improved targeting will help without enough market share to justify running a campaign. The biggest thing they need is larger market share so people will quickly add on Yahoo advertising after setting up an AdWords account. No amount of improved targeting will help without enough market share to justify running a campaign.

]]> By: Frank http://www.marketingpilgrim.com/2007/07/new-yahoo-smartads-offer-behavioral-targeting.html/comment-page-1#comment-28563 Frank Mon, 02 Jul 2007 15:38:40 +0000 http://www.marketingpilgrim.com/2007/07/new-yahoo-smartads-offer-behavioral-targeting.html#comment-28563 While nice in concept, I don't see it doing that much given the dearth of results that Yahoo contextual has. Further, given Google's huge advantage, it is almost too late for Y to roll out something like this. While nice in concept, I don’t see it doing that much given the dearth of results that Yahoo contextual has. Further, given Google’s huge advantage, it is almost too late for Y to roll out something like this.

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