The BBC Questions Its Own Use of Online Video

Now here’s something refreshing. The BBC is evaluating its liberal use of online videos to ensure that it’s able to provide quality content that adds to news stories. Pete Clifton, head of BBC News Interactive, told a London conference audience that simply uploading lots of news video clips without context, will lead to less people watching online videos.

His team conducted a trial to evaluate their use of news videos. They discovered that video should be used to compliment a story, not replace it. Likewise, stand alone videos had much less appeal than those embedded alongside written stories.

eBay Making its Move with Firefox/eBay Browser?

eBay’s moving and shaking—today they unveil the Firefox/eBay browser, designed to make your online auction shopping a more pleasant experience. I know what you’re thinking: I need to L@@K at this NWT, NIB browser, NO RESERVE!!!! (You’re not? Okay, then just pretend you were.)

This comes just one day after eBay partnered with Yahoo for a new browser toolbar that features special alerts and auction searches. Similarly, the Firefox browser features enhanced eBay auction features:

Be a better bidder
You’re always securely signed in so you can check out your progress ever you like. Customise your alerts so you stay on top of your bids. Be told when an auction style format listing you’re bidding on is about to end.

Be Leery of Social Media & UGC: They Just Might Work!

Many a marketer contemplates using user-generated content and other forms of social media. Despite evidence of truly good UGC campaigns, marketers continue to express doubt about the usefulness of UGC and social media.

Studies show marketers and consumers doubt UGC and social media
The E-Commerce Times reports today on a JupiterResearch study released Saturday. The study stated that “The majority of online shoppers who have used social and community sites while researching and purchasing do not believe that such sites affected their purchase decisions, and few online shoppers said they spend incrementally more due to their use of social and community sites.”

JupiterResearch analyst Patty Freeman Evans told the E-Commerce Times:

Marketing Pilgrim Live – Episode 11

I just wrapped up another episode of Marketing Pilgrim Live. In case you weren’t able to make the live stream, here’s the recorded version. The recording is limited to just 30 minutes, so be sure to tune in live next time. ;-) Hacked

Woke up this morning to find had been hacked and defaced. I don’t see any malicious code being inserted, only this note shown below replacing of all pages. Hopefully nothing more than the blog was affected and he is able to get the previous contents back up. I am wondering if this is the same person as before or just another random idiot.

Haxed hahahahahah

Black hat this, ****.

Update: Per comments by DaveN below, the site was moved and not hacked. He just enjoys humorous placeholder pages.

Social Networks Going the Way of Reality TV?

By Roderick Ioerger

Are we inundated yet? Like reality television, social networking is getting to the point where the newness and creativity seems to be losing some of its luster. How many social networking sites can a person really effectively use and enjoy? (even Robert Scoble can’t keep up). Everyday there seems to be some sort of new social network to connect some niche vertical, today it was the baking network, tomorrow who knows? And really at this point who cares? I feel like I know what all my friends, relatives, and even casual acquaintances are doing twenty four seven and clearly they seem to have a pretty good idea what I am up to too.

Pilgrim’s Picks for July 5

It’s slim pickings this morning so until something substantial breaks, we’ll just go with these tidbits.