Now here’s something refreshing. The BBC is evaluating its liberal use of online videos to ensure that it’s able to provide quality content that adds to news stories. Pete Clifton, head of BBC News Interactive, told a London conference audience that simply uploading lots of news video clips without context, will lead to less people watching online videos.
His team conducted a trial to evaluate their use of news videos. They discovered that video should be used to compliment a story, not replace it. Likewise, stand alone videos had much less appeal than those embedded alongside written stories.