An article in yesterday’s Washington Post follows the online reputation misfortunes of Sue Scheff, a consultant to parents of troubled teenagers. Scheff found that Google searches on her name produced many negative results from a disgruntled customer, and she didn’t know how to fight back. Scheff hired an online reputation management company to fix the problem.
Online reputation management has been around for some time. And with the advent of Web 2.0 technologies and social media, the opportunity for feedback itself outranking a website is greater than ever. Companies, and even individuals, are finding it more important than ever to outrank (or even push out for that matter) the negative results about them in the search rankings.