Upgrading WordPress…

We’re going to attempt an upgrade to the latest version of WordPress tonight. Things should go smoothly, but we wanted to let you know, in case we have some downtime.

UPDATE: OK, the upgrade is done. Please leave a comment if you see anything weird. Thanks!

How to Spam Leverage a Network

Okay, I know that spammers aren’t really going to read this, but legitimate webmasters can promote their blogs on social networks like MyBlogLog, too. But you gotta do it the right way if you don’t want to be labeled a “SchMOe.”

So, when using any social network to try to appeal to someone to visit, read or link to your content, here’s some good ideas:

  • Figure out if you’re in anyway relevant to their site—and especially if you’re a “competitor.” If you occupy the exact same space, your target might still be interested. However, if you occupy a completely different space, really, deeply contemplate whether that SEO blog will link to your carburettor blog.

Pilgrim’s Picks for July 27

Congratulations! You made it to the end of another week. Sit back, relax and enjoy these great marketing news items:

And here’s what was added recently to the Google Reader link blog:

98% of Journalists Use the Web for Research

DMNews has details of a new study from Middleberg/Ross entitled ? The Seventh Annual Middleberg / Ross Survey of Media in the Wired World: Journalists Use of Internet at All-Time High.? – just rolls off the tongue, doesn’t it? ;-)

It’s not too surprising that 98% of journalists use the web daily as part of their search for news – the other 2% still don’t believe this internet thing will ever catch-on.

Here’s what else the study revealed about journalists:

  • 92% use the web for article research
  • 81% are using search engines
  • 76% use the web to find news sources and experts for stories – ooh, pick me, pick me!
  • 73% of journalists use the web to find press releases – wait, why are we using newswires then?
  • 81% of print journalists find ideas on the web

Google’s Wireless Spectrum Bid: a Stupid Move or a Head Fake?

Robert X. Cringley always has something interesting to say, whenever he’s discussing Google. In his latest PBS column, Cringley tries to figure out why in the world Google bid on the 700Mhz wireless spectrum.

Did Google stipulate 4 conditions to their bid, purely to get in the face of existing wireless carriers? Cringley explains why Google didn’t have to make the conditions…

You see if Google actually bid and won the 700-MHz auction, they could operate the band exactly as they have proposed the FCC require. They could open the spectrum to devices and networks and services with impunity because winning the auction and paying those big bucks would entitle them to do so. It is only because Google doesn’t expect to win, or possibly even to bid, that they are trying to force rules on the eventual winners, the mobile telcos.

Microsoft Buys Advertising Exchange Platform AdECN

Breaking news: Microsoft has made another acquisition in the advertising space, this time picking-up ad auction marketplace company AdECN, Inc.

Here’s what we know from the press release:

Founded in 2003, AdECN brings both key technologies and significant domain expertise to the Microsoft team. Advertisers and publishers will benefit from this deal in the following ways:

  • Advertisers will get access to more inventory, enabling more efficient matching of their requirements which can help increase ROI.
  • Publishers will be able to increase yield – earn more money per page view – due to the higher volume of available inventory.
  • Both groups will benefit from the exchange’s neutrality and transparency, enabling them to make more informed decisions about their bid and ask decisions.

“Both Microsoft and AdECN have a deep commitment to creating the technologies and platforms that enable advertisers and publishers to maximize their ROI in the digital marketplace,” said Kevin Johnson, president, Platforms and Services Division at Microsoft. “We believe the addition of AdECN to the Microsoft portfolio is a perfect fit and will create more efficiency for the industry by forming a more robust marketplace between advertisers and publishers, aggregating more supply and demand. This is good for the whole advertising industry.”

Why This Search Marketer Expects More from Ask’s Ads

No, Ask hasn’t gone and done anything new with their ads lately. But I was struck the other day that, although many people may use search engines to find obscure trivia, that doesn’t mean that we search marketers should care.

We’re all about helping searchers find our sites or our clients’ sites. And (for the most part), we’re helping them find things they’ll buy. Things that will make our clients money.

Kato Kaelin ain’t it. If Ask wants to position themselves as “the free soft porn/D-list celebrity search engine we’ve all been waiting for,” the masters of trivia, that’s fine. But if they succeed, that means that there will be very little direct commercial value from natural Ask traffic.