Comments on: Reputation Management vs. Search Engine Sabotage

By: Wahrheit statt Relevanz – Sue Scheff’s Reputation im Internet ... auf Karriere-Bibel

Tue, 13 Nov 2007 12:36:06 +0000

[...] kann, wie leicht man zum Opfer wird, und wie zäh und lange es dauert, bis man den Schaden einigermaßen repariert hat. Sie finden in diesem Blog bereits über 16 Artikel, Daten, [...]

By: Landwehr Online Reputation Management » Archive for Donnerstag, 16. August 2007

Landwehr Online Reputation Management » Archive for Donnerstag, 16. August 2007 — Thu, 16 Aug 2007 06:56:34 +0000

[...] In den USA dient dieser Fall als Rechtfertigung dafür, sich frühzeitig um die Sicherung der eigenen Online Reputation zu kümmern. Mit einer soliden Basis an neutralen bis positiven Artikeln hätten die Hasskommentare niemals so hohe Wellen schlagen können! Dennoch wird die Tatsache, dass Sue jetzt die Firma Reputation Defender mit der Säuberung ihres Namens im Internet beauftragt hat, als Argument dafür verwendet, dass sie wohl etwas zu verstocken hätte. Dabei ist ihr Fall das beste Beispiel dafür, dass jeder Opfer einer Hetzkampagne werden kann und nur die wenigstens über die Mittel und das Wissen verfügen dagegen vorzugehen. [...]

By: James

James — Thu, 09 Aug 2007 16:57:48 +0000

Beware: Reputation Defender doesn’t want you to know that some of their clients’ google-problems have gotten *worse*

http://onlinereputation.googlepages.com/consumerprotection

By: Reputation Management in Search Engines Not A Balancing Act | RBD Rodeo

Reputation Management in Search Engines Not A Balancing Act | RBD Rodeo — Thu, 12 Jul 2007 12:06:04 +0000

[...] Reptuation management is not search engine sabotage. It is about conducting your own positive campaign. Positive campaigns can include optimized press releases facing the issue head on, complete with apologies, if necessary. [...]

By: Heather Paquinas

Heather Paquinas — Tue, 10 Jul 2007 01:11:17 +0000

This is easy to solve actually, push the positive ones up and ignore the negative ones. SEO is a lot easier than google bowling.

By: This Week In SEO - 7/6/07 - TheVanBlog

This Week In SEO - 7/6/07 - TheVanBlog — Sat, 07 Jul 2007 02:13:39 +0000

[...] Reputation Management vs. Search Engine Sabotage [...]

By: Ant Onaf

Ant Onaf — Fri, 06 Jul 2007 01:01:01 +0000

Great post! I recently wrote something similar to this topic. I think online reputation management is going to be on the rise and along with it will be “negative seo” services. Negative comments on the web have always been an issue, but not until lately have it become a SEO service. I think knocking down negative comments in the SERPs is just another way of PR control. Businesses and celebs do it all the time, they put a spin on bad press. What’s more is that you will see more individuals needing such a service, imagine all those college students who have insane comments and photos plastered across the web with their name or username, and now they are out of school trying to land a job in the real world. Employers are getting smarter.

By: Fitness guy

Fitness guy — Thu, 05 Jul 2007 17:58:21 +0000

Thanks for the article Jaan, ’tis in my bookmarks!

By: Search Engine Optimization Journal » Negative SEO To Save One’s Reputation

Wed, 04 Jul 2007 03:57:36 +0000

[...] Negative SEO is back in the news again. I found the following paragraph on the Marketing Pilgrim blog this afternoon: This begs the moral question here too â€” who is right and who is wrong? What is misinformation and what is not? Is it right to force others down in search engine rankings because you do not agree with their stance or believe they are incorrect? [...]

By: rick gregory

rick gregory — Wed, 04 Jul 2007 01:36:41 +0000

what I think is that people need to become a LOT more savvy about taking search engine results at face value. A lot of the discussion around this talks about the actions that someone should take to manage their reputation, but that is only half of the equation. It is foolish for anyone DOING a search to take the results at face value.

Good information habits are something we need to develop and part of that is taking things with a grain of salt. Another part is to realize that almost everyone has done some things that would be embarrassing if made public. You know… don’t throw rocks if you live in a glass house. HR recruiters who obsessively Google recruits might want to stop and think about the partying they did and the scenes they’ve been part of before they start judging too harshly. That goes for others using search engines to screen people.

By: Andy Beal

Andy Beal — Tue, 03 Jul 2007 20:22:15 +0000

Great post. Google is no longer just a search engine, it’s a reputation engine. As such, you need to treat it the same way you would treat any other media that threatened your reputation. You can’t just ignore it, hoping it will go away, you’ve got to face it head on and conduct your own positive campaign. How far you go to try and get your desired outcome is another question.

By: Brian Chappell

Brian Chappell — Tue, 03 Jul 2007 20:22:01 +0000

“Is reputation management really just a nice way of sabotaging search engines?”

I think its more along the lines of a holistic Search Engine Strategy vs. using the word sabotage, especially if you have a brand/name to protect.

By: Jaan Kanellis

Jaan Kanellis — Tue, 03 Jul 2007 20:21:19 +0000

I wrote a nice little article on some reputation management techniques:

http://www.jaankanellis.com/top-10-reputation-or-brand-management-tips /