Social Networks Going the Way of Reality TV?
By Roderick Ioerger
Are we inundated yet? Like reality television, social networking is getting to the point where the newness and creativity seems to be losing some of its luster. How many social networking sites can a person really effectively use and enjoy? (even Robert Scoble can’t keep up). Everyday there seems to be some sort of new social network to connect some niche vertical, today it was the baking network, tomorrow who knows? And really at this point who cares? I feel like I know what all my friends, relatives, and even casual acquaintances are doing twenty four seven and clearly they seem to have a pretty good idea what I am up to too.
Is it time to unplug and take a step back away from the social networking world and get back to direct personal communication? While social networks have their positives there seems to be an ever growing exhaustion with the time and effort it takes to maintain them and in the end that maybe the real danger. If the space becomes to full of networks and begins to turn off and wear out its members the space may eventually end up cannibalizing itself.
Like Survivor and American Idol, some social networks are bound to thrive but it seems no matter what the cost, organizations and entrepreneurs are going to continue to develop niche and or second-rate social networks that will never quite touch the success of the original networks. Yet for months and maybe even years we are going to have to go hearing about some new brilliant social network that leverages X, Y, and Zs great ideas so that it can be the next big thing.
I know I for one am worn out, so where do you stand on the social network explosion?
About Roderick Ioerger
Roderick Ioerger is a long time online marketing and travel industry veteran.