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The Next Ad Frontier: Mobile Video?



With the launch of the iPhone last week, Telephia’s Mobile Video Report is well timed to say the least. The study reminds future and current mobile marketers of the potentials of mobile video, making it the next appealing ad frontier.

Based on Telephia’s 35,000 mobile subscribers and 1200 mobile video users in the US, the study found that mobile video revenues in Q1 2007 increased 198% over the previous year, and that mobile video users had the best ad recall of any mobile data user group.

Measurement 

2006

2007

Growth

Mobile Video Quarterly Revenues (in millions)

$49

$146

198%

# of Subscribers (in millions)

3.3

8.4

155%

Penetration (as proportion of all mobile subscribers)

1.6% 

3.6%

 

Source: Telephia Mobile Video Report, June 2007

The Telephia report also found that mobile video users had more than double rate of all mobile data users at which users recalled seeing a mobile ad in the last 30 days.

Consumer Type

Recalled Viewing an Ad

All Data Users

21%

Mobile Video Users

55%

Downloaded Application Users

43%

Mobile Internet Users

34%

Mobile Game Users

31%

Mobile Audio Users

26%

MMS Users

24%

SMS Users

20%

Do you think now the time to get into mobile advertising and learn the medium, to be ready when it’s adopted on a large scale?

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