The Next Ad Frontier: Mobile Video?
Monday, July 2nd, 2007;
-- Jordan McCollum |
With the launch of the iPhone last week, Telephia’s Mobile Video Report is well timed to say the least. The study reminds future and current mobile marketers of the potentials of mobile video, making it the next appealing ad frontier.
Based on Telephia’s 35,000 mobile subscribers and 1200 mobile video users in the US, the study found that mobile video revenues in Q1 2007 increased 198% over the previous year, and that mobile video users had the best ad recall of any mobile data user group.
|
Measurement |
2006 |
2007 |
Growth |
|
Mobile Video Quarterly Revenues (in millions) |
$49 |
$146 |
198% |
| # of Subscribers (in millions) |
3.3 |
8.4 |
155% |
| Penetration (as proportion of all mobile subscribers) |
1.6% |
3.6% |
|
Source: Telephia Mobile Video Report, June 2007
The Telephia report also found that mobile video users had more than double rate of all mobile data users at which users recalled seeing a mobile ad in the last 30 days.
|
Consumer Type |
Recalled Viewing an Ad |
|
All Data Users |
21% |
|
Mobile Video Users |
55% |
|
Downloaded Application Users |
43% |
|
Mobile Internet Users |
34% |
|
Mobile Game Users |
31% |
|
Mobile Audio Users |
26% |
|
MMS Users |
24% |
|
SMS Users |
20% |
Do you think now the time to get into mobile advertising and learn the medium, to be ready when it’s adopted on a large scale?
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July 3rd, 2007 at 2:11 am
[...] Marketing Pilgrim has a post talking about mobile video. With the launch of the iPhone last week, Telephia’s Mobile Video Report is well timed to say the least. The study reminds future and current mobile marketers of the potentials of mobile video, making it the next, appealing ad frontier. [...]
July 3rd, 2007 at 9:48 am
I’m not surprised, I seem to remember writing something a while back on my blog on how mobile video is going to be the next big thing in advertising online…