Comments on: The Problem with Free Analytics Tools http://www.marketingpilgrim.com/2007/07/the-problem-with-free-analytics-tools.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Marcos Richardson http://www.marketingpilgrim.com/2007/07/the-problem-with-free-analytics-tools.html/comment-page-1#comment-30394 Marcos Richardson Mon, 13 Aug 2007 10:17:02 +0000 http://www.marketingpilgrim.com/2007/07/the-problem-with-free-analytics-tools.html#comment-30394 We have recently put together a white paper ‘Why not google WA’ . I think you will find this interesting. The six key reasons why Enterprise firms said they would Not adopt Google Analytics as their core Web Analytics solution are:- 1.) ABCe audited data capture and analysis systems 2.) Bespoke KPI orientated technical implementation 3.) Security 4.) Legal Responsibility 5.) Consultancy for Optimisation 6.) Business Intelligence Integration http://www.webtraffiq.com/home/white_paper_google_web_analytics.pdf Best Regards Marcos Richardson Director 19 Garrick Street Covent Garden London WC2E 9AX www.webtraffiq.com www.m-w.co.uk Tel: +44 (0)207 379 3300 Fax: +44 (0)207 379 4400 Webtraffiq Ltd. Registered in England no. 04328807, VAT Registration No. 787 9022 82 We have recently put together a white paper ‘Why not google WA’ . I think you will find this interesting.

The six key reasons why Enterprise firms said they would Not adopt Google Analytics as their core Web Analytics solution are:-

1.) ABCe audited data capture and analysis systems
2.) Bespoke KPI orientated technical implementation
3.) Security
4.) Legal Responsibility
5.) Consultancy for Optimisation
6.) Business Intelligence Integration

http://www.webtraffiq.com/home/white_paper_google_web_analytics.pdf

Best Regards

Marcos Richardson
Director
19 Garrick Street
Covent Garden
London
WC2E 9AX
www.webtraffiq.com
www.m-w.co.uk
Tel: +44 (0)207 379 3300
Fax: +44 (0)207 379 4400

Webtraffiq Ltd. Registered in England no. 04328807, VAT Registration No. 787 9022 82

]]> By: Adrian Lee http://www.marketingpilgrim.com/2007/07/the-problem-with-free-analytics-tools.html/comment-page-1#comment-29521 Adrian Lee Wed, 25 Jul 2007 09:01:40 +0000 http://www.marketingpilgrim.com/2007/07/the-problem-with-free-analytics-tools.html#comment-29521 If a company is serious about web analytics, I find it hard to believe they are going to be satisfied with something like GA for long. If they are new to it, then something like GA is a cheap, easy way to get into it, providing some good general stats to let you know where you are. But if they get into it, and see the value of it, it won't be that long before they want more than GA can provide anyway. GA IS great value. What it does for free (some people might say that it's not 100% free considering you're giving all your data to Google, but that's another matter...) is pretty good. It's just that if you use the tools well, a more advanced analytics app will provide better ROI in the longer run. If a company is serious about web analytics, I find it hard to believe they are going to be satisfied with something like GA for long.

If they are new to it, then something like GA is a cheap, easy way to get into it, providing some good general stats to let you know where you are. But if they get into it, and see the value of it, it won’t be that long before they want more than GA can provide anyway.

GA IS great value. What it does for free (some people might say that it’s not 100% free considering you’re giving all your data to Google, but that’s another matter…) is pretty good. It’s just that if you use the tools well, a more advanced analytics app will provide better ROI in the longer run.

]]> By: Eric T. Peterson http://www.marketingpilgrim.com/2007/07/the-problem-with-free-analytics-tools.html/comment-page-1#comment-29516 Eric T. Peterson Wed, 25 Jul 2007 03:34:16 +0000 http://www.marketingpilgrim.com/2007/07/the-problem-with-free-analytics-tools.html#comment-29516 Peter, I wonder, did you read the research before you commented that you "smell a little bias?" I only ask because I don't make any judgment for or against free tools like Google Analytics. The take-away message in the report is that companies serious about web analytics need to avoid the knee-jerk reaction so many people have, essentially assigning great a value to free solutions like Google Analytics simply because they're from Google or because they're free. Don't get me wrong, Google Analytics is nice, but it is far from a "top tier commercial grade product" (IMHO) But hey, what do I know ... Eric T. Peterson Web Analytics Demystified, Inc. www.webanalyticsdemystified.com Peter,

I wonder, did you read the research before you commented that you “smell a little bias?” I only ask because I don’t make any judgment for or against free tools like Google Analytics.

The take-away message in the report is that companies serious about web analytics need to avoid the knee-jerk reaction so many people have, essentially assigning great a value to free solutions like Google Analytics simply because they’re from Google or because they’re free.

Don’t get me wrong, Google Analytics is nice, but it is far from a “top tier commercial grade product” (IMHO)

But hey, what do I know …

Eric T. Peterson
Web Analytics Demystified, Inc.
www.webanalyticsdemystified.com

]]> By: Peter Daly http://www.marketingpilgrim.com/2007/07/the-problem-with-free-analytics-tools.html/comment-page-1#comment-29489 Peter Daly Tue, 24 Jul 2007 16:05:28 +0000 http://www.marketingpilgrim.com/2007/07/the-problem-with-free-analytics-tools.html#comment-29489 As a user of WebTrends at work, and Google Analytics for a medium volume personal "hobby site." I think I can fairly say that Google Analytics answers key questions about traffic patterns and landing pages that WebTrends can't handle. Sure...analog, webalizer, etc. may be weak products, but in my experience Google Analytics is a top tier commercial grade product, which happens to be free. I smell a little bias in this study. As a user of WebTrends at work, and Google Analytics for a medium volume personal “hobby site.” I think I can fairly say that Google Analytics answers key questions about traffic patterns and landing pages that WebTrends can’t handle.

Sure…analog, webalizer, etc. may be weak products, but in my experience Google Analytics is a top tier commercial grade product, which happens to be free.

I smell a little bias in this study.

]]> By: Adrian Lee http://www.marketingpilgrim.com/2007/07/the-problem-with-free-analytics-tools.html/comment-page-1#comment-29482 Adrian Lee Tue, 24 Jul 2007 13:56:22 +0000 http://www.marketingpilgrim.com/2007/07/the-problem-with-free-analytics-tools.html#comment-29482 But then an obvious question to ask is why are they using free analytics tools? Probably because they don't have the interest, time, money, resources, or whatever to go for something more advanced. Analytics ends up not being a huge priority for them, and a free one can provide the general stats they are after. They might be happy with the level of their site/sites (regardless of what improvements a good analytics app could show them) and so $800 for ClickTracks, say, is not just a waste of money, but waste of time, as they wont see the benefit of it. But then an obvious question to ask is why are they using free analytics tools?
Probably because they don’t have the interest, time, money, resources, or whatever to go for something more advanced.

Analytics ends up not being a huge priority for them, and a free one can provide the general stats they are after.
They might be happy with the level of their site/sites (regardless of what improvements a good analytics app could show them) and so $800 for ClickTracks, say, is not just a waste of money, but waste of time, as they wont see the benefit of it.

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