Comments on: There’s a Use for Display Ads, After All!

By: The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : Blog News Roundup – 8/01/2007

Wed, 01 Aug 2007 21:01:58 +0000

[...] study by Yahoo and comScore, reported on by the Marketing Pilgrim, shows that online display ads can increase dollars spent on in-store conversions and page views. When partnered with search [...]

By: horisly

horisly — Wed, 01 Aug 2007 15:40:05 +0000

it’s a great help to online earning

By: Justin

Justin — Wed, 01 Aug 2007 12:56:45 +0000

See display ads do help after all. For all those who disagree, look at the numbers. I’ve been a fan of them, but others tell me not to use them. Guess I’ll have to prove them wrong.

By: Bushido

Bushido — Wed, 01 Aug 2007 11:13:46 +0000

Never underestimate the power of a good ad!

By: TextAdSearch

TextAdSearch — Wed, 01 Aug 2007 10:54:14 +0000

I read somewhere that the same is also true for images in general.

By: Hawaii SEO

Hawaii SEO — Wed, 01 Aug 2007 02:37:11 +0000

They usually count “View Conversions” in those studies. (A person viewed the banner and then made a purchase – Without clicking an ad.)

They do A/B studies where one group of people sees banner ads everywhere and the other group never sees only see public service banner ads. Then they measure the difference between the two groups to help figure out what % of the “View Conversions” should be attributed to sales.

You can do something like this on your own if you know what your average conversion rate per ad group.

Advertising.com has a self serve program where people who visit your website will receive a cookie and start to see banner ads after they leave your website.

You can apply the service to only one or two ad groups and landing pages.

If your conversion rate goes up for those ad groups and the others stay about the same, you should have a good idea of how the banners influenced the purchase, even though it’s doubtful that very many people will have actually click on them.