Comments on: Understanding how relevance affects PPC

By: srikanth

srikanth — Wed, 03 Dec 2008 15:46:45 +0000

This is Correct in my experience.The ad Copy(mainly in first line) which contains Search Keyword gets High click through Rate and Conversion.

By: eKlick - Another way to stay informed » Blog Archive » See How Easily You Can Improve Your PPC Performance

Mon, 10 Mar 2008 07:08:00 +0000

[...] Place Keywords in Your Ad Copy. This is the obvious one! Having your keywords within the headline and/or the body of the ad will increase click-through rates. Doing this will also further your efforts to increase your Quality Score in Google and amplify your overall relevancy. [...]

By: The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : See How Easily You Can Improve Your PPC Performance

Mon, 22 Oct 2007 15:54:18 +0000

By: Victor363

Victor363 — Fri, 10 Aug 2007 04:58:36 +0000

What you just said in this blog post is probably the most under used, under valued, and under estimated strategy in e-commerce.

By: Webmaster Money

Webmaster Money — Fri, 03 Aug 2007 16:27:21 +0000

I am also putting higher bids on more related keywords.

By: horisly

horisly — Tue, 31 Jul 2007 14:49:33 +0000

absoluty, the ads relevance play great role on ppc payment.

By: TextAdSearch

TextAdSearch — Tue, 31 Jul 2007 10:13:48 +0000

I heard something similar from an Adwords user, they were adding the search term into the PPC ad to increase clicks.

By: Mike Mothner

Mike Mothner — Tue, 31 Jul 2007 00:09:07 +0000

This is a great piece of information. The relevance of your ad is hugely important for running a successful PPC campaign because it does in fact have a direct impact on both the click-thru and conversion rate. The importance of ad text is often overlooked but superior ad text not only attracts more clicks, but it also brings more targeted traffic to your site. Targeted traffic is the key to achieving the lowest possible overall cost per conversion for your business.

By: Nhu-Chi

Nhu-Chi — Mon, 30 Jul 2007 22:54:36 +0000

When possible, you should always try to set up a conversion page for your webpage. Google offers this feature to go with the adwords account. It’s a great way to measure customer value. We (www.corporatesearchoptimization.com) set up conversion pages for all our clients.

By: Search Engine Optimization Journal » Target Your PPC Ads With Specific Keywords

Mon, 30 Jul 2007 18:26:22 +0000

[...] the interesting part: (Pilgrim’s take) In one study that tested ads for Encyclopedia Brittannica, ad titles that contained both [...]