Comments on: User reviews increase sales by 26% at NetShops

By: Noscar Milde

Noscar Milde — Wed, 21 May 2008 08:58:48 +0000

Of course user reviews had a massive impact on Vitabase! Look at their product information pages- if you take the reviews out of the mix there’s basically nothing left.

By: 10,000 Marshmallows Daily Links 2007-07-05 - 10,000 Marshmallows - Marketing Accountability: How to eat 10,000 Marshmallows

Thu, 05 Jul 2007 19:04:45 +0000

[...] Marketing Pilgrim: User reviews increase sales by 26% at NetShops “In a study conducted by NetShops along with the University of Nebraska, product sales increased 26% as a result of implementing user reviews.” [...]

By: Fitness guy

Fitness guy — Thu, 05 Jul 2007 17:40:50 +0000

I have to agree that their results would be skewed if not performed on the exact products and not just type of sale. Also, I would be suspect of their results if there ranking service not a free service and the results are a selling point.

By: Steven Bradley

Steven Bradley — Wed, 04 Jul 2007 18:45:59 +0000

I’d have to question NetShops methodology too, though I suspect even with better testing procedures they would have found the same thing. Maybe different numbers, but still an increase in sales when using user reviews.

By: Ed Kohler

Ed Kohler — Wed, 04 Jul 2007 17:23:55 +0000

I question the methodology too. Best sellers tend to have more reviews, so that could be the correlation here.