This blogstorm’s been building for a while, as Danny points out on Search Engine Land. Mahalo vs. Squidoo: the thrilla in spamilla? Ouch. Ouch. Ouch. Sticking to the news.
Mahalo and Squidoo should be friends. After all, they’re both about creating hand-crafted pages with the best content in the web. They’re both brain children of sweethearts of the Internet (okay, sort of). And there’s plenty of marketshare in that arena to go around, right?
Apparently Jason Calacanis doesn’t think so. He has been insisting that Squidoo is polluting the SERPs with their lenses. (Why can’t we just call a page a page?)
Did he get Squidoo confused with Wikipedia? I don’t know about you, but pretty much everybody’s acknowledging that Squidoo hasn’t exactly begun dominating the SERPs. I haven’t seen a Squidoo lens for every letter of the alphabet except T in the top 10.
But you know how touchy Google is about these things. Well, except for when it’s the entire search community railing against Wikipedia. As of Monday, Squidoo apparently e-mailed their lensmasters to report a fall in Google rankings.
But really, Danny cut to the heart of the matter. If Jason is the champion of pure web search, his Mahalo should prevent search engines from spidering their results pages, since that’s against Google’s quality guidelines.
But let’s be clear. Despite all of Jason’s slams against SEO (see From My Inbox: More Defense Of SEO and Why The SEO Folks Were Mad At You, Jason), Mahalo itself is a massive SEO play, hoping to draw major traffic from the search engines. Maybe it’s not a dark back alley as he accused Squidoo of being. But if not, he’s only going to prove that SEO does not equal bad junk, as he often has argued.
What would it take to get Calacanis to say something about Wikipedia?