Comments on: Why This Search Marketer Expects More from Ask’s Ads http://www.marketingpilgrim.com/2007/07/why-this-search-marketer-expects-more-from-ask%e2%80%99s-ads.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Pat Shaughnessy http://www.marketingpilgrim.com/2007/07/why-this-search-marketer-expects-more-from-ask%e2%80%99s-ads.html/comment-page-1#comment-29617 Pat Shaughnessy Fri, 27 Jul 2007 10:55:16 +0000 http://www.marketingpilgrim.com/2007/07/why-this-search-marketer-expects-more-from-ask%e2%80%99s-ads.html#comment-29617 Great post! One thing about the mystery poster: "I have no idea why the hell Ask.com ads mention an algorithm." One might have made the same argument when intel came up with the now famous "intel inside" slogan to help solidify their brand in a very competitive commodity market. I submit that this worked pretty well. Don't discount the rabble so fast--they catch on after a bit. pat Great post! One thing about the mystery poster:

“I have no idea why the hell Ask.com ads mention an algorithm.”

One might have made the same argument when intel came up with the now famous “intel inside” slogan to
help solidify their brand in a very competitive commodity market.
I submit that this worked pretty well. Don’t discount the rabble so fast–they catch on after a bit.
pat

]]> By: TextAdSearch http://www.marketingpilgrim.com/2007/07/why-this-search-marketer-expects-more-from-ask%e2%80%99s-ads.html/comment-page-1#comment-29616 TextAdSearch Fri, 27 Jul 2007 09:02:18 +0000 http://www.marketingpilgrim.com/2007/07/why-this-search-marketer-expects-more-from-ask%e2%80%99s-ads.html#comment-29616 ASK have been re-positioning themselves since they started. ASK Jeeves used to be heavily advertised in the UK but now nothing. ASK have been re-positioning themselves since they started. ASK Jeeves used to be heavily advertised in the UK but now nothing.

]]> By: Andy Beal http://www.marketingpilgrim.com/2007/07/why-this-search-marketer-expects-more-from-ask%e2%80%99s-ads.html/comment-page-1#comment-29600 Andy Beal Thu, 26 Jul 2007 21:24:47 +0000 http://www.marketingpilgrim.com/2007/07/why-this-search-marketer-expects-more-from-ask%e2%80%99s-ads.html#comment-29600 Great stuff Jordan! You hit your stride with..."Perhaps the “tools” campaign didn’t work out so well for Ask, but somehow I don’t think that looking like tools is going to help improve your image, either." ;-) Great stuff Jordan!

You hit your stride with…”Perhaps the “tools” campaign didn’t work out so well for Ask, but somehow I don’t think that looking like tools is going to help improve your image, either.” ;-)

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