Posted July 3, 2007 10:19 am by with 1 comment

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Over at CNET, Michael Kanellos takes a light-hearted look at the proliferation of consumer review web sites. Focusing mostly on Yelp.com and TripAdvisor, Kanellos explains how it can be difficult to find useful information when reviews are littered with two extremes – nitpickers and evangelists.

The best line? Kanellos succinctly describes how the impact of social media on reviews…

It’s like meeting the global community, and finding out they are all my mother.

:-)

  • http://www.freetraffictip.com Tinu

    It also gies us a lesson on how to be the one who stands out – balanced reviewing.