Posted August 30, 2007 3:19 pm by with 9 comments

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If you could influence or manipulate your search ranking, would you? Of course you would. That’s our main goal as search marketers. Sproose, a search engine that allows users to vote and rank the listings in their index, has just launched their voting technology for their video search.

Sproose delivers a “human popularity voting” model where each user may influence the ranking of the index creating improved search results. The more users that vote a site the further up in the ranking it moves. The same voting technology is now being applied to the Sproose video search index.

So basically, here’s how it works:

Login into Sproose and you can vote for any video, page, or result by clicking on an icon to the left. This icon will display how many other registered users have voted for that specific video or page. Users can also leave comments that will be applied to each listing to provide the Web 2.0 community with a conversation platform. Every vote a site earns will actually affect the order of the listings. That’s right, the more votes a link gets, the higher up in the rankings it appears.

Can marketers game the system?

“Sproose offers users a really creative way of having the community improve upon algorithmic search for both video content and web results,” says Bob Pack, CEO.

Technically each registered user can only vote once, but Sproose doesn’t give any specific information on how they will adjust to click fraud. Although they should be able to tell if a large number of new accounts all vote for the same pages.

Seeing that Sproose is still fairly new, even one vote can make a significant difference in the order of the listings. It will be interesting to watch the outcome of Sproose, their voting system, and whether or not they gain enough traffic to make a difference. Do you think this is a good system or are they flirting with potential spam overload?

  • Uhhh, so we can dishonestly manipulate rankings on a search engine that no one visits anyway?

    Gee…thanks for the offer, but I think I’ll pass just this once. 😉

  • Sam

    Which search engine’s rankings aren’t being manipulated, in one way or another?

    I like Sproose. A lot. One of the key things about it is that, as a registered user, you can also manipulate the results that you receive when you run searches. If you don’t want to see a particular site in your search results, just click on the little trash can icon to remove it from your index. That leaves more room for the results that you’re actually interested in, and it allows the searcher to help control irrelevant results on an individual basis.

  • Jake

    Google is a monoply. They don’t care about clients. I know this for a fact as I spend 25K a month at my company with them and they offer very little assurance when things don’t work. For example when you do global changes they sometime revert back. You ask Google about it and they say “we know that happens but its your responsibility to make sure the changes stay”.

    Then they offer you a $500 credit when you lost 8K on there software not working correctly. Thanks alot of nothing MONGERS!

  • So you think this will make a big difference to our rankings if we do this. Does it make any difference that it is very quiet?

    have a great day

  • Well if it is cheat proof than it should be good for everyone.

  • It’s like another web directory but with rich search capability.

  • Not a bad idea if they can adjust to click fraud. I just voted without having any account at all.
    It also seems it by default (no votes) retrives SERPs from Yahoo!

  • Interesting point there. And proof will be great indeed. Any tips how to lower the alexa?

  • >> I just voted without having any account at all.

    Hmm now it diplays the following warning
    “Your votes are temporary and does not effect other users”
    I like the software, it’s very neat and quick. They however have to gather a pretty big number of users to deliver reliable results.