Comments on: AdWords Admits Top Spot Formula Was Flawed http://www.marketingpilgrim.com/2007/08/adwords-admits-top-spot-formula-was-flawed.html Internet Marketing News Mon, 22 Mar 2010 01:22:24 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: Ryan http://www.marketingpilgrim.com/2007/08/adwords-admits-top-spot-formula-was-flawed.html/comment-page-1#comment-31044 Ryan Fri, 24 Aug 2007 13:00:19 +0000 http://www.marketingpilgrim.com/2007/08/adwords-admits-top-spot-formula-was-flawed.html#comment-31044 In my vertical I am seeing exactly the opposite, ads for keywords that are "broad" matched but irrevelant are popping up alongside my ads every morning. Generally these are ads by large corporations that are obviously paying some third party to manage their campaigns or using software. They are also paying thru the teeth, I have changed one keyword bid from .80 to $2.50 and still I can't jump an add thats no where near as relevant to the query. I have had to up my bid as much as 100% for some keywords just to stay on the first page. In my vertical I am seeing exactly the opposite, ads for keywords that are “broad” matched but irrevelant are popping up alongside my ads every morning.

Generally these are ads by large corporations that are obviously paying some third party to manage their campaigns or using software. They are also paying thru the teeth, I have changed one keyword bid from .80 to $2.50 and still I can’t jump an add thats no where near as relevant to the query.

I have had to up my bid as much as 100% for some keywords just to stay on the first page.

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