It seems Google just can’t get a break from all of the law suits.
This time, they’re facing a trademark suit filed by American Airlines for infringement by Google AdWords.
…this could be a very costly lawsuit. I also wonder if American Airlines itself has ever bought third party trademarks as keywords–plenty of keyword plaintiffs have engaged in such duplicity, and I’d be surprised if American Airlines has run a completely clean shop. Finally, it’s not in Google’s nature to retaliate this way, but I wonder what would happen if Google decided to cut off keyword advertising for American Airlines?
It’s a big risk for any company to file a trademark suit against Google’s AdWords product. The claimant is fighting to have a few pesky infringing ads removed from a search engine. Meanwhile, Google is fighting to keep alive a business model that generates +90% of its revenue – which do you think will fight the hardest to win?
Disclosure: I’m a platinum flyer with American Airlines – does that make me biased?