Another Ask.com Commercial—That’s more like it!
Tuesday, August 14th, 2007;
-- Jordan McCollum |
Was someone listening? Ask.com has premiered a new commercial that doesn’t involve scantily-clad women or G-list celebrities. Someone somewhere had the novel idea to—get this—show Ask 3D’s features.
I’m not sure if we’ve ever mentioned how bad Ask’s ads are, but this is certainly a step in the right direction. They’re highlighting their strengths and showing off their features (rather than their *ahem* assets).
But, I have to admit, it’s not very entertaining. Something to work on, okay, Ask?
via Gary Price and Search Engine Land.
** Join Andy Beal, Om Malik, Biz Stone, Dave Taylor & other experts for 2-days of hands-on social media training. Save $250 with code "FOA" **
Similar posts you may like...
Save & Share: 
Category: General
Forward: Email This Post
August 14th, 2007 at 7:22 pm
Aw, G-list? Really, Jordan? You don’t think you’re being a little harsh on poor Kato? He has to be at least E-list. I mean, have you seen that silky smooth hair? That’s a hair care commercial waiting to happen!
August 14th, 2007 at 7:25 pm
I’m ashamed to admit that I’ve seen a lot of Kato recently. From time to time, I do watch Eye for an Eye (who can fight the Bat of Justice?) and he actually made an appearance on some random reality show that I was watching.
But I wonder if those TV appearances just confirm his status……
I knew I should’ve let you be the funny one
August 14th, 2007 at 7:43 pm
If I could break-up the Kato fun club meeting
I wonder if Ask is looking for more riveting ads like this one - I could probably hack something together along the same lines.
Poor Ask, they go from one extreme - wild - to the other - boring.
August 14th, 2007 at 8:40 pm
Andy - Would you have enjoyed the ad better if Kato was narrating it? Oh wait, we were ending that conversation, my bad.
Personally, I’m not too bored by this commercial. I like when companies opt to go the silent picture route — it ensures I’ll look up from my laptop to make sure my TV is still working. And in the process I catch the ad!
August 14th, 2007 at 11:12 pm
Great article
Thanks for the read.
August 15th, 2007 at 3:08 am
[...] Ask.com’s begun running a simple, normal ad in the U.S., an ad that emphasizes Ask 3D’s great new features, not Kato Kaelin*: [...]
August 15th, 2007 at 5:07 am
Yes it looks very nice. But I think they are more targeted to US market so in EU there wouldnt be so much info. They shoud spread more.
August 15th, 2007 at 8:22 am
Nice article. Actually - the ad itself was little unfinished. But it was unique - I agree.
August 15th, 2007 at 10:59 am
[...] Any one seen the sad anti Google advert? Here’s a great commercial for Ask … __________________ SEO Web Design by Cyber Key Search Smart Design SEO [...]
August 15th, 2007 at 5:34 pm
Andy I thought this was a pretty good commercial. I agree it’s not the most exciting, but it’s certainly a step in the right direction.
In 30 seconds we got to see the basic idea behind the 3D interface and I thought the comparison to the plain list of results at the end was clever.
Let’s give Ask a break for the first commercial that’s not insulting or offending someone.
August 15th, 2007 at 5:36 pm
Does this commercial really work anymore since Universal Search is now live?
August 16th, 2007 at 12:10 am
look like very nice
but i thing no ungiu visitor will be found as another
October 9th, 2007 at 10:46 pm
[...] Ask.com has launched a new ad campaign and hopes to burgle a few more percentage points of the market share away from the Big Three in the process. However, as they sink dollars into advertising, it must be noted that all of this effort is simply a means to the end of appeasing Google and sealing another deal. After all, search engines are businesses and Ask.com is in the business of selling AdWords clicks. There is an inherent inefficiency behind the idea of trying to steal market share from Google just to turn around and feed Google clicks from your traffic stream, and Google knows this. Ask.com provides a steady, albeit somewhat minuscule, stream of traffic for Google AdWords, however, in the absence of Ask.com, what’s to say that Ask.com users wouldn’t become Google users by default? [...]
October 16th, 2007 at 11:37 am
Of course Ask.com needs to advertise. It is going downhill because it does not even keep up to date, let alone have marketing inovation of it’s own.
For instance it has no entry for win3million.com which alone, would give Ask.com a high status.
It sits on the back of Google who any day now will shake it off.
Only win3million could save them!
They could be as blatent as me if they tried.
Charles