You already know that Ask.com’s latest round of “I got what I was looking for” TV commercials are not what I was looking for. But I’m not the only one. In today’s Ad Report Card column on Slate, “Ads we hate,” featured the ad that I hate. First, a sample of the hate mail for Ask.com’s campaign:
In the new TV ads for the search engine Ask.com, a man (along with a chorus of women) sings that “he found just what he was looking for.” What he was looking for turns out to be “chicks with swords.” While it’s vaguely disturbing that Ask.com is celebrating in song that this guy successfully found masturbatory material online, I am truly creeped out by his smile a few seconds into the song. It looks like his search on Ask.com would actually be “how to cook and eat chicks with swords.”
Next, Seth Stevenson, the Slate columnist, responds:
Wow, he does look terrifyingly excited. I’m not sure this ad was the best move for a mainstream search engine that hopes to compete with Google. 1) It implies that the typical Ask.com user is a freaky fetish-porn perv. 2) The pitch is that Ask.com is the best way to locate hard-to-find things on the Web. But—correct me if I’m wrong—isn’t porn the one thing that’s not at all difficult to find on the Web?
Thanks, Seth. You said it!