Battling the Blog Scrapers
CNET’s Elinor Mills picks-up on the latest frustration of bloggers – spammers who scrape their content. Her piece looks at some of the ways popular bloggers try to tackle those that have a blatant disregard for their hard work.
[Lorelle] VanFossen has several ways of checking to see if other sites have scraped her posts. She puts full links in her posts to other articles of hers so that when one of her stories is posted on another Web site, it will link back to her story, and she can see the Trackback. Trackback is a “linkback” method Web publishers use to identify who is linking to or referring to their articles.
She has set up Google Alerts with her byline so that she will get notifications any time Google comes across a news site or blog with a reference to her. She also does a keyword search for her name on Google search, Google Blog Search and Technorati. In addition, she uses a WordPress plug-in that allows her to insert a digital fingerprint, a series of unrelated words, into her posts that she can search on in case her byline is stripped.
I definitely agree that you should keep an eye on who’s copying your content. For the most part they’ll be anonymous spammers and my advice is to just forget about them – why waste valuable time trying to track them down. However, every now and then, you’ll discover someone that is truly ripping-off your content and building their reputation on the back of your writing. Those are the guys to send a cease and desist to.