Comments on: Facebook Really Does Make Money http://www.marketingpilgrim.com/2007/08/facebook-really-does-make-money.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: John http://www.marketingpilgrim.com/2007/08/facebook-really-does-make-money.html/comment-page-1#comment-74527 John Sun, 31 May 2009 15:03:28 +0000 http://www.marketingpilgrim.com/2007/08/facebook-really-does-make-money.html#comment-74527 I realize this is an old blog post, but that was a bit of a rant, no? And based largely on unproven assumptions about how the world works. For example, you assume that ads targeting people based on age, location and hobby are actually going to be relevant to them. Really? Will a 23-year-old student who listens to alt-music in Seattle be interested in that targeted Playstation ad? Is there something about that person that just cries out, "I REALLY like playstations!!!". No. The ads are still targeting AVERAGED sub-populations, just smaller sub-populations than before. You call that an advance? I call it an illusion.<br><br>You also tell us that in-video ads are not a step backward, but you don't offer any support for that argument. I maintain that they are a step backward because YouTube (for example) managed to make hefty profits before instituting these ad schemes. It just later chose to annoy users a bit for some extra cash. Really clever business model there. Especially in the face of all the open content websites that are springing up (and with which YouTube shares an ancestry - hence the step backward).<br><br>Ads can be effective means of generating website revenue. But they are just one of many possibilities, and I don't think they will win the day. For instance, I don't see ads anywhere online because my browser's adblocker gets rid of them. So for the advertiser and the website, I do not exist. Good luck changing that. I realize this is an old blog post, but that was a bit of a rant, no? And based largely on unproven assumptions about how the world works. For example, you assume that ads targeting people based on age, location and hobby are actually going to be relevant to them. Really? Will a 23-year-old student who listens to alt-music in Seattle be interested in that targeted Playstation ad? Is there something about that person that just cries out, “I REALLY like playstations!!!”. No. The ads are still targeting AVERAGED sub-populations, just smaller sub-populations than before. You call that an advance? I call it an illusion.

You also tell us that in-video ads are not a step backward, but you don't offer any support for that argument. I maintain that they are a step backward because YouTube (for example) managed to make hefty profits before instituting these ad schemes. It just later chose to annoy users a bit for some extra cash. Really clever business model there. Especially in the face of all the open content websites that are springing up (and with which YouTube shares an ancestry – hence the step backward).

Ads can be effective means of generating website revenue. But they are just one of many possibilities, and I don't think they will win the day. For instance, I don't see ads anywhere online because my browser's adblocker gets rid of them. So for the advertiser and the website, I do not exist. Good luck changing that.

]]> By: Laura http://www.marketingpilgrim.com/2007/08/facebook-really-does-make-money.html/comment-page-1#comment-57152 Laura Sat, 04 Oct 2008 22:49:44 +0000 http://www.marketingpilgrim.com/2007/08/facebook-really-does-make-money.html#comment-57152 I've just started seeing success with Facebook. <a href="http://www.facebookcashflow.com/" rel="nofollow">Facebook Cash Flow</a> made me realise how easy it is to make money on Facebook. It always seems so easy when you know how to do it lol I’ve just started seeing success with Facebook. Facebook Cash Flow made me realise how easy it is to make money on Facebook. It always seems so easy when you know how to do it lol

]]> By: William http://www.marketingpilgrim.com/2007/08/facebook-really-does-make-money.html/comment-page-1#comment-31235 William Tue, 28 Aug 2007 14:23:39 +0000 http://www.marketingpilgrim.com/2007/08/facebook-really-does-make-money.html#comment-31235 Facebook makes money for third-party plugin developers. Facebook makes money for third-party plugin developers.

]]> By: Kristen http://www.marketingpilgrim.com/2007/08/facebook-really-does-make-money.html/comment-page-1#comment-31159 Kristen Mon, 27 Aug 2007 14:37:37 +0000 http://www.marketingpilgrim.com/2007/08/facebook-really-does-make-money.html#comment-31159 I totally agree with Music Software. If I owned Facebook and unfortunately I don't, I would definitely use the targeted ad approach. Why wouldn't you? It's a great tool but after all, they want to make money too. I totally agree with Music Software. If I owned Facebook and unfortunately I don’t, I would definitely use the targeted ad approach. Why wouldn’t you? It’s a great tool but after all, they want to make money too.

]]> By: Music Software http://www.marketingpilgrim.com/2007/08/facebook-really-does-make-money.html/comment-page-1#comment-31066 Music Software Fri, 24 Aug 2007 18:38:54 +0000 http://www.marketingpilgrim.com/2007/08/facebook-really-does-make-money.html#comment-31066 Facebook is a great service. The owners have every right to monetize the site. I wonder how many members it would have if it were charged. Its ok to see adverts (that too targeted) in return for a great free service. No one should be complaining here. Facebook is a great service. The owners have every right to monetize the site. I wonder how many members it would have if it were charged. Its ok to see adverts (that too targeted) in return for a great free service. No one should be complaining here.

]]> By: Drew Stauffer http://www.marketingpilgrim.com/2007/08/facebook-really-does-make-money.html/comment-page-1#comment-31053 Drew Stauffer Fri, 24 Aug 2007 15:32:10 +0000 http://www.marketingpilgrim.com/2007/08/facebook-really-does-make-money.html#comment-31053 It would be nice if you could choose to either have ads or no ads at all, but I guess their going to shove them down your throat either way. It would be nice if you could choose to either have ads or no ads at all, but I guess their going to shove them down your throat either way.

]]> By: Terry Reeves - Nashville SEO Consultant http://www.marketingpilgrim.com/2007/08/facebook-really-does-make-money.html/comment-page-1#comment-31047 Terry Reeves - Nashville SEO Consultant Fri, 24 Aug 2007 14:14:35 +0000 http://www.marketingpilgrim.com/2007/08/facebook-really-does-make-money.html#comment-31047 It's about time. Or maybe it is just in time. I do know that many advertisers have begged for more options in their targeting and ad options. What good is an audience of millions if you can't return a profit on that investment? It’s about time. Or maybe it is just in time. I do know that many advertisers have begged for more options in their targeting and ad options. What good is an audience of millions if you can’t return a profit on that investment?

]]> By: Dave http://www.marketingpilgrim.com/2007/08/facebook-really-does-make-money.html/comment-page-1#comment-31012 Dave Thu, 23 Aug 2007 20:36:26 +0000 http://www.marketingpilgrim.com/2007/08/facebook-really-does-make-money.html#comment-31012 The importance of online communities cannot be discounted for business. Companies can reach out to directly targeted audiences and track results with greater accuracy then any other media. The importance extends beyond business as well, the main example right now would be the 2008 election. Candidates are utilizing facebook, myspace, youtube, etc to leverage their positions and expose weaknesses of rivals. An interesting study was done by an Internet consulting company to try and quantify how candidates can leverage Internet media through marketing, I encourage you to check it out: http://www.spartaninternet.com/2008 The importance of online communities cannot be discounted for business. Companies can reach out to directly targeted audiences and track results with greater accuracy then any other media. The importance extends beyond business as well, the main example right now would be the 2008 election.

Candidates are utilizing facebook, myspace, youtube, etc to leverage their positions and expose weaknesses of rivals. An interesting study was done by an Internet consulting company to try and quantify how candidates can leverage Internet media through marketing, I encourage you to check it out: http://www.spartaninternet.com/2008

]]> By: Eduardo Fenili http://www.marketingpilgrim.com/2007/08/facebook-really-does-make-money.html/comment-page-1#comment-31008 Eduardo Fenili Thu, 23 Aug 2007 19:07:03 +0000 http://www.marketingpilgrim.com/2007/08/facebook-really-does-make-money.html#comment-31008 Sounds like a decent plan to get quality advertising spots. I would much rather have ads that were picked for me than a random one. It does beg the question about how much information you hand out on the internet. There is a whole thing now about controlling your online image. Businesses Googling people before hire or interview etc etc. Always gotta be careful if you care so much about that kinda stuff...everything is there to view, private or not. Sounds like a decent plan to get quality advertising spots. I would much rather have ads that were picked for me than a random one.

It does beg the question about how much information you hand out on the internet. There is a whole thing now about controlling your online image. Businesses Googling people before hire or interview etc etc.

Always gotta be careful if you care so much about that kinda stuff…everything is there to view, private or not.

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