Comments on: When Google AdWords Goes Wrong – Sexy Ads on Sexual Harassment Site

By: Luke

Luke — Wed, 15 Aug 2007 10:25:06 +0000

Wow, that is pretty shocking. Was expecting something a little worse, sex emoticons are too bad. Nonetheless, on a sexual harrasment websites definately not necessary.

By: Tony

Tony — Fri, 10 Aug 2007 16:40:14 +0000

Ebay are no different I saw an advert for molestation on a victims of sexual abuse website

By: Bushido

Bushido — Wed, 08 Aug 2007 10:57:37 +0000

*cough* lawsuit! *cough*

By: Webmaster Money

Webmaster Money — Wed, 08 Aug 2007 02:40:18 +0000

I am wondering if someone clicked on that ad.

By: Terry Howard

Terry Howard — Tue, 07 Aug 2007 18:51:11 +0000

Yeah, gotta watch that broad match too, we’ve checked our search query reports and found bids on some terms were somehow extrapolated to child porn… thanks Google, that’s EXACTLY the kind of association with our brand we pay good money for.

By: Perde

Perde — Tue, 07 Aug 2007 18:29:52 +0000

They’ll still need to improve their matching algorithm. I think some extra ‘if’s should be performed before matching these ads. But it could have been worse, right?

By: Steven Bradley

Steven Bradley — Tue, 07 Aug 2007 17:59:39 +0000

It goes to show that algorithms aren’t quite as good as human beings when it comes to determining obvious inappropriate connections.

Just because two pages (or in this case a page and an ad) use the same or similar words doesn’t mean both are talking about the same thing.

By: Justin

Justin — Tue, 07 Aug 2007 15:59:27 +0000

Just when you think things can’t get worse huh? It looks like Google still needs to work on getting adsense ads right!

By: SEO Refugee Blog

SEO Refugee Blog — Tue, 07 Aug 2007 15:53:23 +0000

Lol that’s another in a long list of unfortunate ads. Most of the ones I’ve seen have been on Google’s own pages due to the broad search matching done by sites like ebay and others. In this case though I think it would reflect just as badly on the site publishing the ads as it does on Google.

By: Owen

Owen — Tue, 07 Aug 2007 13:54:20 +0000

*chuckle* can see that raising a few eyebrows.

The question remains though, how do you solve this sort of issue? I suppose the answer would be to elevate the ad placement from keyword matching to some sort of sementic analysis ….
..
or maybe, just don’t run AdWords on sensitive pages.