Google Base Now Asking Questions to Improve Product Searches
By Ryan Douglas
Recently I ran across a new feature called “Questions” within Google Base. It appears that Google Base is trying to actively learn about the products being submitted to Base with the help of its users. Our submitted data feed directed Google to ask me 30 questions about our products. The question displays a portion of highlighted text from a text string within the data feed and asks the merchant a question to help identify possible matches for filters like brand, color and material. Google notes that “a record of your answers will be retained by Google and used to improve the quality for your feed as well as our own products and services.”
One thing that was unclear was whether or not these questions were for the specific products themselves or more of a general sense for Google Base in its entirety. I would suggest merchants check their feeds for questions, I assume that it would be beneficial to clear up any misunderstandings Google Base may have regarding your listings.
About Ryan Douglas
Ryan Douglas manages search engine marketing and comparison shopping engines for PlumberSurplus.com.