Comments on: Google Just Keeps Getting Richer — New Change to AdWords Announced

By: Adwords FYI- Upcoming change to the top ad placement formula - WebProWorld

Adwords FYI- Upcoming change to the top ad placement formula - WebProWorld — Tue, 14 Aug 2007 17:42:29 +0000

[...] Upcoming change to the top ad placement formula Surprised to comments here yet. More here: Google Just Keeps Getting Richer — New Change to AdWords Announced I REALLY hope when they do this they increase quality score as well. We dont want to see smaller [...]

By: ödev sitesi

ödev sitesi — Sat, 11 Aug 2007 22:13:09 +0000

Google’s helping advertisers and this will go well for advertisers and they will get higher results as well. And google getting richer because of companies not users.

By: Christian

Christian — Fri, 10 Aug 2007 22:33:42 +0000

AdWords is a great tool for advertising but since google does everything for money it looks more and more like a big fraud.

By: Ryan

Ryan — Fri, 10 Aug 2007 03:06:36 +0000

This is the very thing Google tried to get away from and gave smb’s the ability to survive in the past. My campaigns have great quality scores and have even seen lower cpc rates for the same performance. Now I am concerned that it will take even more effort to realize a positive ROI from my Google keywords. I think there will be a quick flashpoint that will take out many advertisers who don’t want to battle over higher max bids. There is always an exception to every rule that Google makes, it will be interesting to see who can figure out those “exceptions”.

By: Searchquant

Searchquant — Thu, 09 Aug 2007 17:00:02 +0000

There’s a total disconnect in Google’s messaging on this change. They say that in addition to giving advertisers more control over how to get their ads in top position, it will *also* improve quality of ads in top spots by making the pool of ads that can *attain* top position larger. But if increasing that pool just comes down to people raising max CPCs, then how does that improve quality? Realistically, it’ll probably be quality neutral or even negative, at least until advertiser natural selection kicks in.

Anyone care to venture what % of clicks go to the top ad position on Google?

By: markus941

markus941 — Thu, 09 Aug 2007 16:12:02 +0000

I wonder how many people will look at this and take Google’s spin at face value.

I guess we’ll have to wait and see what effect this will end up having, but at first glance it comes across as purely profit-centric on G’s part.

By: Bushido

Bushido — Thu, 09 Aug 2007 11:04:25 +0000

It’s just a matter of time before they start selling the #1 rank in “organic” search results to the highest bidder. Oh, well *sigh*.

BTW: I screwed up the spam protection sum question. This is my second intent.

By: Shay

Shay — Thu, 09 Aug 2007 04:19:52 +0000

Sorry – I meant Janet!

By: Shay

Shay — Thu, 09 Aug 2007 04:18:56 +0000

Good call here Andy. Usually Google has pretty good reasoning when making a big change to any of their ad ranking formulas – this time I see a bunch of fluff that sounds more like $$ motives.

I predict an outcry from the small business advertisers, and a scale-back on Google’s part.

By: Jaan Kanellis

Jaan Kanellis — Thu, 09 Aug 2007 03:50:50 +0000

No doubt that it could help the bigger budgets over the better landing pages somewhat, but I gotta feel that quality score is more important than most may think.

I have seen campaigns run at a very low CPC with high relevance and “near perfect” landing pages that would easily out rank much higher bidded ads.

Should be interesting to watch.

By: Justin

Justin — Thu, 09 Aug 2007 02:08:15 +0000

Google’s helping advertisers? Whats next? Hopefully this will go well for advertisers and they will get higher results as well.

By: Affiliate Fortune Cookies » Blog Archive » Tips: Google Change to AdWords

Thu, 09 Aug 2007 01:52:54 +0000

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By: Janet Driscoll Miller

Janet Driscoll Miller — Thu, 09 Aug 2007 01:36:12 +0000

Someone recently reminded me that I should be thankful that Google makes all of these changes — I guess it does offer me some job security!

By: Andy Beal

Andy Beal — Thu, 09 Aug 2007 01:33:44 +0000

Janet you’re not supposed to question Google’s motives – it’s only ever for our own good.