Comments on: Google’s Behavioral Targeting Lives in the Moment http://www.marketingpilgrim.com/2007/08/googles-behavioral-targeting-lives-in-the-moment.html Internet Marketing News Sun, 21 Mar 2010 14:15:33 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: Andy Beal http://www.marketingpilgrim.com/2007/08/googles-behavioral-targeting-lives-in-the-moment.html/comment-page-1#comment-29888 Andy Beal Thu, 02 Aug 2007 13:01:46 +0000 http://www.marketingpilgrim.com/2007/08/googles-behavioral-targeting-lives-in-the-moment.html#comment-29888 @seoz87 - you were close. They're testing personalization across the search session, not all search history. @seoz87 – you were close. They’re testing personalization across the search session, not all search history.

]]> By: seoz87 http://www.marketingpilgrim.com/2007/08/googles-behavioral-targeting-lives-in-the-moment.html/comment-page-1#comment-29874 seoz87 Thu, 02 Aug 2007 05:05:43 +0000 http://www.marketingpilgrim.com/2007/08/googles-behavioral-targeting-lives-in-the-moment.html#comment-29874 Predicted about it much earlier :) see www.squidoo.com/predictions Predicted about it much earlier :)

see http://www.squidoo.com/predictions

]]> By: Joelle Kaufman http://www.marketingpilgrim.com/2007/08/googles-behavioral-targeting-lives-in-the-moment.html/comment-page-1#comment-29873 Joelle Kaufman Thu, 02 Aug 2007 03:46:26 +0000 http://www.marketingpilgrim.com/2007/08/googles-behavioral-targeting-lives-in-the-moment.html#comment-29873 Glad that Google is recognizing there's advertising life beyond behavioral targeting, though some of the flaws inherent in behavioral targeting still exist in their new session-based ad targeting. A good analogy would be how most people think mice like cheese, but the truth is – and, oddly enough, studies have shown – that most don't. So, just because an algorithm is supposed to tell advertisers what consumers are doing online, it doesn't guarantee what content will be on the page associated with that ad. For brand marketers, behavioral targeting is only a piece of an effective online campaign, because it ultimately lacks the ability to give advertisers ultimate control over where, and in what context, their brand is shown. Advertisers need the ability to more easily associate their brands with high quality content – and reach a corresponding high quality audience – across the entire Web. Vertical ad networks allow large premium publishers to aggregate content from smaller, high quality sites and offer brand conscious marketers the ability to reach highly targeted, elusive audiences. But, more importantly, vertical ad networks also give advertisers the ability to control the context in which their brands are offered. Glad that Google is recognizing there’s advertising life beyond behavioral targeting, though some of the flaws inherent in behavioral targeting still exist in their new session-based ad targeting. A good analogy would be how most people think mice like cheese, but the truth is – and, oddly enough, studies have shown – that most don’t. So, just because an algorithm is supposed to tell advertisers what consumers are doing online, it doesn’t guarantee what content will be on the page associated with that ad. For brand marketers, behavioral targeting is only a piece of an effective online campaign, because it ultimately lacks the ability to give advertisers ultimate control over where, and in what context, their brand is shown. Advertisers need the ability to more easily associate their brands with high quality content – and reach a corresponding high quality audience – across the entire Web.

Vertical ad networks allow large premium publishers to aggregate content from smaller, high quality sites and offer brand conscious marketers the ability to reach highly targeted, elusive audiences. But, more importantly, vertical ad networks also give advertisers the ability to control the context in which their brands are offered.

]]> By: Steven Bradley http://www.marketingpilgrim.com/2007/08/googles-behavioral-targeting-lives-in-the-moment.html/comment-page-1#comment-29841 Steven Bradley Wed, 01 Aug 2007 16:08:57 +0000 http://www.marketingpilgrim.com/2007/08/googles-behavioral-targeting-lives-in-the-moment.html#comment-29841 I caught this last night and was surprised when I first heard that Google was being cautious with behavioral targeting. It seems like an obvious step with personalization, but it does make sense that searches you performed last week may have nothing to do with what you're searching for now. The idea of only looking back a few searches or maybe a few search sessions is interesting. It's never going to be perfect, but the Italy vacation example seems logical. I wonder about which played more of a role in their decision to be cautious, privacy or a lack of effectiveness in the ads. More likely the lack of effectiveness, but it does give Google more press about protecting privacy at the same time. I caught this last night and was surprised when I first heard that Google was being cautious with behavioral targeting. It seems like an obvious step with personalization, but it does make sense that searches you performed last week may have nothing to do with what you’re searching for now.

The idea of only looking back a few searches or maybe a few search sessions is interesting. It’s never going to be perfect, but the Italy vacation example seems logical.

I wonder about which played more of a role in their decision to be cautious, privacy or a lack of effectiveness in the ads. More likely the lack of effectiveness, but it does give Google more press about protecting privacy at the same time.

]]> By: horisly http://www.marketingpilgrim.com/2007/08/googles-behavioral-targeting-lives-in-the-moment.html/comment-page-1#comment-29835 horisly Wed, 01 Aug 2007 15:27:00 +0000 http://www.marketingpilgrim.com/2007/08/googles-behavioral-targeting-lives-in-the-moment.html#comment-29835 behavioral targeting first time to see. learning behavioral targeting

first time to see.
learning

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