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YouTube Rival Finally Named: Almost in Beta

The NBC/News Corp online video project–designed to rival YouTube–has finally received a name. As Jordan spotted, is now accepting beta invite requests.


Where in the world did they get the name “Hulu”? CEO Jason Kilar explains

Why Hulu? Objectively, Hulu is short, easy to spell, easy to pronounce, and rhymes with itself. Subjectively, Hulu strikes us as an inherently fun name, one that captures the spirit of the service we’re building. Our hope is that Hulu will embody our (admittedly ambitious) never-ending mission, which is to help you find and enjoy the world’s premier content when, where and how you want it.

While you can sign-up for the beta now, you won’t be able to get access until October.

So, what do you think of the name? Is it just me, or are companies starting to select company names based on what domain names are available–regardless of whether it has anything to do with the actual product (e.g.

Jordan’s Update: TechCrunch looked at what ‘hulu’ means (in languages where it’s a word). The best finding? In Swahili, it means ‘cease,’ and ‘desist.’ It also means ‘butt’ in Indonesian and Malay. Perfect.


  1. says:

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