Like many of you, I subscribe to many RSS feeds of the top internet marketing blogs, and go through hundreds of posts every day. I am sorry to say that for the most part, I am disappointed in the value of what I read. How many times can the same tired “news items” be rehashed, and how can so many posts about internet marketing offer so little relevant information to internet marketers?
Here is my RSS inbox for the day… A worthless discussion of whether Google should show a white or black screen, an outdated discussion of how Google treats underscores in URLs, and even more posts on the earthshattering news that Google banned one of its own blogs. Luckily, I am spared yet another post about Google implementing universal search.
On the other hand, kudos to Aaron Wall for a post that offers great insight. Also, several posts on other blogs about Google’s recent changes to their Adwords pricing are very relevant as well.
I guess I started thinking about this last night. Just before bed, I waded through about one hundred posts and stumbled upon one from a certain well-known internet marketing guru who enlightened us as to which airport bathrooms are the best place to perform a certain bodily function. Now, I have to admit that I usually read this guy’s posts just as a break from the serious parts of my day, and I also admit that this post was hilarious. However, his euphemisms for bodily waste could just as easily be applied to his post in particular and many posts in general.
Now, I cannot claim that this guy is not a genius. His post apparently made the front page at digg, which is exactly what his goal was. That brings me to my last point. Perhaps we readers deserve the low quality we are getting if we value posts about bodily waste more than posts that will actually help us become more successful in business.
So, am I way off base, or do we have a quality issue on internet marketing blogs? If you believe we do, I would love to get your thoughts on how we can write to better help you.