If you’re a search marketer you’ll understand that one of the first things you do with any new client is check their site’s “search engine friendliness”. If the site’s blocking spiders or using funky re-directs, it doesn’t matter if you have targeted the best keywords or found quality links. Likewise, if you’re an in-house SEO, you should check to make sure the development team used a search friendly design.
SEMCheck is a great new SEO audit tool for the search marketing space and I’ve had the chance to test it out. The work of BNR Search’s Daniel Boyd and Frank Reed – who worked with me at a previous company – SEMCheck is a great way to check all of the SEO basics. The site is still in beta and they’re adding new features each week.
I asked Reed and Boyd to answer some questions about SEMCheck.
Andy Beal - Tell me about SEMCheck?
Daniel Boyd – SEMCheck examines over 20 different areas of importance when looking at the architecture of a website as well offering suggestions that move beyond just site structure (i.e. available misspellings of a domain, etc). SEMCheck is designed to give a strong foundational audit that should be followed up with search marketing expertise to expand on areas of concern and further bolster already strong site attributes. Some of the areas that are examined are sitemaps, typo domain availability, HTML issues, server status, custom 404 error pages, redirects, title tag usage and more.
Andy Beal – Why did you develop SEMCheck?
Daniel Boyd – Because audits are somewhat tedious and incredibly time consuming it made sense to automate a piece of the process. This is not a tool that will solve all of your SEO problems but it makes SEO providers / practitioners more effective.
Andy Beal – Who will benefit from this tool and how?
Frank Reed – We see SEMCheck as something that will benefit all levels of search marketers. Agencies will receive productivity benefits and the ability to brand the online reports through a Word doc download feature. In house SEO practitioners are always on the look out for productivity and reporting tools that can help them make decisions. Reports like these are great for upline reporting and are even better when they can be done while they are doing the real search marketing work. Lastly, anyone who has a website that is looking to do SEO will have significant data to understand where the ?gotchas? lie. Oh, and if they have an SEO provider already it?s not a bad way to check up whether they are getting real value for their marketing dollar.
Andy Beal – Thanks guys!
Even though I don’t have any business connection with SEMCheck, the guys were still happy to pass on a FREE SEO audit to Marketing Pilgrim readers. Simply head to this page to get yours.
Reed and Boyd will monitor this post for comments and feedback, so let them know what you think.