Comments on: Local Search Trumps Paper

By: Drew Stauffer

Drew Stauffer — Mon, 06 Aug 2007 13:25:13 +0000

I’ve moved about once a year for the past 12 years and I can’t remember the last time I had a phone book in my house. They always show up on my door step right before it’s time to move and I throw them away. These stats aren’t surprising at all.

By: Ann Levings

Ann Levings — Fri, 03 Aug 2007 18:00:08 +0000

I’ve just started marketing Internet presence to local small businesses. Nearly everyone advertises in the Yellow Pages. These stats are now in my hand to help them understand that they need to broaden their marketing. I just heard that the Neilsen Ratings printed survey results on this very topic.
Thanks

By: MikeM

MikeM — Fri, 03 Aug 2007 15:06:05 +0000

Thanks for the post, not surprising at all.

By: Search Engine Optimization Journal » Local SEO Is A Carefully Guarded Secret

Fri, 03 Aug 2007 13:04:41 +0000

[...] Despite that concession, 60% of consumers turn to the Internet first for local shopping and business information, with half of those consumers turning to a major search engine, more than a quarter heading straight for Internet Yellow Pages and the rest going right to local search sites like Citysearch. [...]

By: Jordan McCollum

Jordan McCollum — Fri, 03 Aug 2007 05:54:35 +0000

Hard to say, really—do you think one-third of comScore’s panel is likely to be retiree-aged?

By: Jaan Kanellis

Jaan Kanellis — Fri, 03 Aug 2007 05:42:17 +0000

“study found that 33% of consumers consider the Yellow Pages as their primary source of local information—and a whopping 90% of those using search say that the Yellow Pages are “still a valuable source for shopping information,”

I assume these “consumers” are mostly over 65 years old?

By: Steven Bradley

Steven Bradley — Fri, 03 Aug 2007 04:51:35 +0000

The comScore numbers may be skewed somewhat, but this doesn’t surprise me at all. I can’t remember the last time I looked up a number in any phone book. For me it’s much easier and quicker to find the number and additional information online. Admittedly I’m a heavy internet user.

I wouldn’t give up advertising in the Yellow Pages just yet, but to think it’s the main place people will look for you now isn’t the way to go either.