Comments on: More on SEO

By: 搬屋

搬屋 — Mon, 07 Jan 2008 09:07:38 +0000

succes is need good strategies.

By: Greg Howlett

Greg Howlett — Mon, 24 Sep 2007 21:35:26 +0000

Aaron, I said I GUESS well over 90% (I have done no research study). I have been online for a long time. We have interviewed, researched and hired SEO types by the hundreds. I stand by my statement, and if you are in the market for SEO services, let the buyer beware.

By: Aaron Chronister

Aaron Chronister — Mon, 24 Sep 2007 21:21:24 +0000

“Incompetent or crooked. How many? I would guess well over 90%”

Where does that number come from? I’m sure you’ve met a large number of part-time and amateur SEO types, but out of those how many are professionals actually getting work? I’d say the majority of professionals offering their services aren’t incompetent or crooked.

By: asso

asso — Thu, 20 Sep 2007 20:28:46 +0000

Good step by step article , Well there is not easy succes, succes is not ever simple.

By: William

William — Tue, 28 Aug 2007 14:56:55 +0000

You can get traffic in two way – via links or via search results. Inbound links important for both ways. But content and keywords important only for first way. People doesn’t see what behind a link before they click on it.

By: Webmaster Money

Webmaster Money — Thu, 16 Aug 2007 17:26:43 +0000

For the point #2 it is called link bait and people like John Chow knows how it works.

By: randfish

randfish — Thu, 16 Aug 2007 07:11:32 +0000

Keyword density? I thought we had dispelled that myth by 2005… Maybe you just meant keyword usage?

By: Kris Keimig

Kris Keimig — Thu, 16 Aug 2007 06:05:55 +0000

Greg, loved the post yesterday and this one is top notch as well. Only point (out of the two posts) that I would disagree with is point 4 (microsites); while I agree that you should keep your site profile thin, I think a point can be made for brand vs. microsite development. i.e. if you want to verticalize your content and/or target a particular traffic segment and speak to them in a different tone (than your primary domain/brand).

By: Adam Maywald

Adam Maywald — Wed, 15 Aug 2007 21:00:20 +0000

While I agree with most of what you said, some of the comments in items 1 and 2 are debatable.

In item 1, I do think that changing meta tags can have a significant change – if we’re talking about Title tags. Description and keyword tags (especially keyword tag) not so much, but for conversions and click-thru’s, description tag does play a role.

In item 2, I have to disagree. I don’t think the search engines will be able to discern a bought link, if done correctly. It would be nearly impossible if, within the copy, there was a link to another site that was of the same genre. To put filters in place for such “bought link purchasing” would definitely dampen their quality of search results on a macro level.

By: Andy Beard

Andy Beard — Wed, 15 Aug 2007 15:52:49 +0000

Sometimes it is easier to get links to a microsite, and then sacrifice the link juice to your primary site.

There are multiple ways to do things that are effective, both now and in the future.

As an example Marketing Pilgrim gains a fair amount of links to content, so even older content isn’t going to dissipate in the SERPs as quickly as a less linked site.
However if you struggle to get links, it is important that you structure your site site than older content, especially money pages don’t get buried quite as deeply.
A sitemap is a start, but siloing based on categories gives more focus on the older content.

WordPress plugins such as Custom Query String are not in widespread use even in the SEO community, which is why I recently adopted it.

By: Web Design

Web Design — Wed, 15 Aug 2007 15:32:59 +0000

Yes…have read Matt Cutts blog where they are cutting down on sites that purchase links. They also are against reciprocal linking.

For point one about keywords, you can find a great tool in SpyFu.

By: Luke

Luke — Wed, 15 Aug 2007 14:50:15 +0000

Some good points there, however step 2 is always a hard one:

2) Inbound links are important. However, my philosophy is very simple. Instead of coming up with strategies to trade for links, buy links, etc., you should focus on offering something that will make people want to link to you. I may be wrong, but I am guessing that search engines will soon be able to discern between sites that have artificially generated links and sites that naturally generate links on their own.

From personal experience, this all depends on the topc and niche of your website. Link bait works great on sites which cover news, tips etc. Things people always want to get the latests info on. It’s hard to gain some of these links with general informative websites, unless you are ranking well already.