Riiiight. Pricing. I totally buy that reasoning, and so does Mike Arrington—NOT. NBC’s crazily-named video site, Hulu.com, launches in private beta in October. I wonder how long it’ll be before they start selling their licensed content there.
The iTunes/NBC deal will remain in place until its contract expires in December. Many other companies would love to sign an exclusive agreement to sell NBC’s shows (not to mention Universal’s movies)—the Times names Amazon, Wal-Mart, Microsoft and Sony for starters. Even if they don’t end up selling their content through Hulu.com, I doubt they’ll be out of the paid video download business for long.