Like many PayPal merchants, I noticed an email landing in my Inbox titled “PayPal is getting a new look” – expressing some haste in familiarising users with the forthcoming changes.
By updating your images soon after the day of launch, you will let your customers know you are a current PayPal merchant and it will help them feel safer making online purchases.
On preview of a mirrored beta version of the site (link at the top of current hompepage) I couldn’t see what the fuss was about – yes it’s a little fresher, but overall it’s still the same old branding.
The intial splash screen (before the beta version) carries the statement “Now it’s easier to find what you want”, including:
- Improved tabbed navigation
- New site search
- Top questions
I must admit that I wasn’t particularly wowed by these features. Once you decide to finish browsing the beta site, PayPal [rightly] ask for your feedback.
My penny’s worth: Not a bad effort – but would love to see them push the boundaries on the “new look” a lot, lot further!