Online Ad Spending to Pass US Newspapers by 2011
There’s a new report out today that suggests online advertising spend will overtake US newspaper advertising by the year 2011, according to FT.com.
The findings are from a widely-watched annual research report on the media sector by Veronis Suhler Stevenson (VSS).
In the 2007 study, published on Tuesday, VSS forecasts that online advertising will grow by more than 21 per cent per year to reach $62bn in 2011, making it bigger than newspaper advertising, which is expected to total $60bn in 2011.
Broadcast television and cable and satellite television combined will continue to take the biggest share of advertising dollars, and are forecast to reach $86bn in 2011.
Makes you wonder if Google’s expansion into print advertising is a smart move or not.