When Google AdWords Goes Wrong – Sexy Ads on Sexual Harassment Site

For the most part Google’s AdSense algorithm is pretty good at matching AdWords ads to relevant content. Unfortunately, every now and then it goes wrong. This time Google decided that an ad for “Sexual Emoticons” would match perfectly with content on practical tips for handling sexual harassment in the workplace. We’re pretty sure that’s the last thing the site visitor would want to see.

It’s no wonder Facebook advertisers are concerned with their ad placement, when even Google can’t always get it right.

Check out the bottom left of this screenshot – click to enlarge.

google-sexual-harassment

Thanks to Mike for the tip.

ModX : The SEO Content Management Solution

There seem to be a million and one open source content management systems these days. Just look at Open Source CMS. The problem is none of the developers seem to actually grasp in depth search engine optimization issues that such systems create. That is until now.

ModX is still young compared to projects like Drupal and WordPress but that can be a good thing. It gives the ability to learn from others mistakes.

The issue I speak of is duplicate content by way of duplicate URL structures returning the same content. John goes into enough detail to make your head explode. The problem is so complicated that some engineer had to come up with a word for it that I couldn’t pronounce if I trained for a year in Tibet with monks specializing in SEO Kung Fu. Canonicalization! There I said it. Wait, that’s spelling, I still have no idea how to pronounce it.

Ask.com Ads: Confirmed as Creepy

You already know that Ask.com’s latest round of “I got what I was looking for” TV commercials are not what I was looking for. But I’m not the only one. In today’s Ad Report Card column on Slate, “Ads we hate,” featured the ad that I hate. First, a sample of the hate mail for Ask.com’s campaign:

In the new TV ads for the search engine Ask.com, a man (along with a chorus of women) sings that “he found just what he was looking for.” What he was looking for turns out to be “chicks with swords.” While it’s vaguely disturbing that Ask.com is celebrating in song that this guy successfully found masturbatory material online, I am truly creeped out by his smile a few seconds into the song. It looks like his search on Ask.com would actually be “how to cook and eat chicks with swords.”
—M.M.

Marketing Pilgrim Live – Jordan Hosts!

Catch the Marketing Pilgrim Live video web cast at 1:30pm EST Tuesday and you’ll be in for a treat! Jordan McCollum is in town and she’s stopping by the office to host the live video cast.

Jordan’s bringing her favorite news stories from the past week and we’ll take your questions from the live chat room.

This is a rare opportunity to catch Jordan and I on video – proving we’re not the same person – so don’t miss it!

Step One: Cut off Nose. Step Two: Spite Facebook.

Late last week, Virgin Media, Prudential, Vodafone, Halifax, First Direct Bank and the Automobile Association Ltd. pulled advertising from Facebook for fear of their ads being seen on the same page as the British National Party Facebook group.

With an astronomical number of page views and time spent on site, advertising on Facebook creates the opportunity for a massive number of click throughs. At the very least, it’s a great branding opportunity—if your ad is shown on the right pages.

Controlling your online image is an important part of branding, as is carefully selecting the sites where you advertise. You wouldn’t want your brand associated with a porn site (okay, depending on the brand, I guess). So, when debating whether or not to advertise on Facebook, let me give you one piece of information that may make all the difference to you:

Zappos continues to grow with repeat business

Zappos, an online shoe retailer, expects sales to reach $800 million this year according to this report from Internet Retailer.

Other nuggets from the report include the following:

1) Much of Zappos growth is coming from diversification and acqusition. According to CEO Tony Hsieh, non-footware categories including apparel and watches are growing faster than the core business. The company recently acquired such non-footware sites as 6pm.com and has started some outlet stores.

2) An astounding 75% of Zappos’ current orders are from repeat customers. This may initially sound like a good thing, but that is not necessarily the case. It could mean that Zappos has tapped out its potential customer pool or could be having a difficult time acquiring new customers at a reasonable price. Obviously, any company needs a healthy mix between repeat business and new customers.

Pilgrim’s Picks for August 6

Not every marketing story can make the winner’s podium. These items are still worthy of a special mention…