There’s a disturbing side-effect that’s coming from the increased use of internet marketing – it can be done cheaper in China and India.
While advertising continues to bring us greater efficiencies and cheaper costs, it’s also driving our need for faster turnaround and rapid deployment. When you can test 100 ads online within a week, you need a solution that can keep up with that pace, without breaking the bank.
I’ve seen two stories recently that suggests that marketing could follow technical support and end-up outsourced to a country with cheaper labor costs.
First, the NYT reports on Publicis’ efforts to build a global digital advertising network that uses offshore labor.