Pilgrim’s Picks for August 16

Thursday, August 16th, 2007 by Andy Beal

Feeling hot, hot, hot!

Don’t miss these gems from today’s internet marketing news items.

Google has added better Robots.txt validation tools and unavailable_after META tag.
Microsoft doesn’t want Google to acquire DoubleClick, so is lobbying the FTC.
Reciprocal links are ok, “excessive” reciprocal links are bad. No definition of “excessive” supplied.
The downside to running your main phone via Skype? You can’t speak to clients when the bloody thing goes down for 24 hours!

Also on the link blog - we have lots of “linky goodness.”

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Brian Chappell Says:

August 16th, 2007 at 11:47 am

I wonder how many people are actually going to use: unavailable_after META tag

Seems silly to me…
Mark Barrera Says:

August 16th, 2007 at 12:03 pm

I doubt people would use this META tag also. If I have a page that is only up for a certain time period, I would probably do a 301 from the page to the homepage or elsewhere when its time is done instead of just telling Google that it is gone and not transferring any link authority it has received.
Owen Says:

August 16th, 2007 at 12:04 pm

Re the Skype thing .. it’s alwaysa good to have a backup strategy. Lots of VOIP providers around …
Balinese Says:

August 17th, 2007 at 9:02 pm

unavailable_after META tag is silly

“excessive” reciprocal links are bad, how many links mean excessive?

Marketing Pilgrim