Pushing Gmail A Little Further
emoze, a business unit of Emblaze – a new breed of telecoms vendor provisioning advanced solutions for mobile communication – has announced the launch of its push e-mail service for Gmail and Google Mail users (in UK, Germany, Australia).
Push e-mail is used to describe e-mail systems that provide an “always-on” capability, in which new e-mail is instantly and actively transferred (pushed) as it arrives by the mail delivery agent (MDA) (commonly called mail server) to the mail user agent (MUA), also called the e-mail client. Source: Wikipedia
Committed to the democratisation of mobile e-mail, the free service from emoze will be targeting millions of Gmail account holders worldwide that own standard mobile devices. Research Analyst, Cheryl Gutowski, confirms:
Those who can’t or don’t want to justify purchasing a BlackBerry can use emoze’s push e-mail services to do the exact same thing, but from any device.
emoze already offers a free push e-mail service for Exchange, Novell Groupwise, Lotus Domino or POP3 account holders, claiming that their solution can be easily installed on hundreds of different mobile devices. All options (including the new Gmail flavour) are available for download direct to Windows- and Symbian-based mobile handsets at http://mobile.emoze.com, or via a web-based wizard on the emoze website.
…in a matter of minutes, the user will be able to fully synchronise e-mails and contacts in real-time, and at no service cost other than the data plan they establish with their carrier
emoze CEO, Benny Ballin, also outlines the technical benefits of their solution:
[The non-Java based] approach helps to significantly improve reliability, stability and performance of wireless devices such as battery consumption, CPU load and memory usage. By using the native contact and calendar clients of each handset as shipped by the handset vendor, we ensure the best possible user experience.