MediaPost reports today on comScore data that indicates that nearly 10% of Ask’s 50 million searchers refine their searches using the left column related searches and zoom related searches. Those 5 million unique visitors represent nearly 3% of the total Internet population. With Ask’s market share hovering around 4%, marked loyalty to Ask’s interface could definitely impact their dominance—the MediaPost article even addresses the possibility of eclipsing MSN.
More good news in the MediaPost article: independent studies show that Ask’s new interface enhances their customer satisfaction:
Ask fared well in the University of Michigan’s recent annual American Customer Satisfaction Index (ACSI) report, as user satisfaction grew from a rating of 71 (out of 100) last year, to 75 in 2007. The four-point increase contrasted with slips in satisfaction for Google, MSN and AOL—and for the category as a whole.
So far, Ask appears to be the only search engine making improvements to keep pace with the expectations of consumers.
Now if only they hadn’t experimented with outlandish and creepy commercials…