Comments on: Step One: Cut off Nose. Step Two: Spite Facebook.

By: Today's Social Networking Links

Today's Social Networking Links — Tue, 07 Aug 2007 15:40:03 +0000

[...] Step One: Cut Off Nose. Step Two: Spite Facebook – Facebook should offer advertisers an option to exclude ads from specific pages of the site, categories of pages or both…or else brands may continue pulling ads from Facebook, for fear of being associated with the wrong page. [...]

By: Owen

Owen — Tue, 07 Aug 2007 14:06:23 +0000

I’m with Matt above. Most people realise that web advertising is far removed from any association with the content of the site. It’s not like an iPhone kiosk showing a Windows logo (http://fakesteve.blogspot.com/2007/08/in-case-youre-wondering-yes-som eone-got.html)

Do you associate the ads you see on TV with the show that it’s shown with? There might be some synergy there, but that doesn’t work that much online. The Marketing Pilgim page I’m looking at is showing me a job opening for Microsoft MSN, it doesn’t follow that MP has any dealings with them though.

By: Ciaran

Ciaran — Tue, 07 Aug 2007 12:01:28 +0000

I think Jordan is right that the better decision would have been to think through all the possibilities of advertising on such sites before doing so. But in terms of dealing with the problem once it had come to light, I don’t see how they had any choice other than to take them off.

I’m not sure how it works in most other countries, but here in the UK, being associated (even in a very indirect way) with a far-right group which has in the past espoused views that could be considered to be racist, isn’t good PR. Would anyone here be happy for a client to have ads shown on a page praising the KKK?

By: Steven Bradley

Steven Bradley — Tue, 07 Aug 2007 07:14:02 +0000

Ads? What ads?

Like Matt I would associate the ads with Facebook and not the particular page so this may be a bit of an overreaction.

Jordan I think the idea to prevent ads from appearing on certain pages is a good one and it’s probably something we’ll see in time.

By the way great title.

By: Louisville real estate

Louisville real estate — Tue, 07 Aug 2007 03:12:56 +0000

That’s pretty strange, in my opinion. I really don’t see what the big deal is, it’s not like it’s for something illegal.

By: Simon Heseltine

Simon Heseltine — Tue, 07 Aug 2007 02:54:34 +0000

Ah, but from what they said, it wasn’t the fact that it was the BNP, it was the fact that it was a political party, and they (or at least Vodafone) have a strict non-political advertising policy… of course, that could just be how they’re spinning it…

By: Matt

Matt — Tue, 07 Aug 2007 02:16:28 +0000

I think they are overreacting. If I see an advertisement on facebook I associate them with facebook, not with the person/organization of whose page I’m on.

It’s like saying they won’t put advertisements on buses for fear of being seen with a representative of the British National Party who may be on that bus.