Inside Facebook is reporting TripAdvisor has shelled out $3 million for the Facebook application “Where I’ve Been.”
If it turns out to be true, it will be the largest Facebook application acquisition ever and will have developers scrambling to build many more social networking applications.
Where I’ve Been was one of the very first Facebook apps I installed, and it was certainly fun to try and recall all of the places that I have visited. But then what? I don’t ever really go back to it and I don’t think I’ve ever closely reviewed the places my friends have been either.
Still, with 2.3 million users, TripAdvisor will no doubt slap its brand name on it and be happy to reach a new audience.
UPDATE: TripAdvisor is denying the rumor – which part, we’re not sure.