Chris Brogan has found what Twitter is useful for: personal branding. In his Newbies Guide to Twitter, Chris advises:
Twitter is an appetizer for who you REALLY are and what you REALLY represent. I’ve found that Twitter is a great way to bring a human conversation into a digital world. One hint: mix it up between posting tweets and COMMUNICATING with other people on Twitter. People don’t like being simply spoken to; they want your updates without a little give and take.
I love this idea; but I’m not quite there on the execution. An appetizer for who you are in 140 characters? Anyone care to flesh out this idea a bit?
In addition to using Twitter for personal branding, Chris also offers advice on effectively leveraging Twitter as a social network:
Twitter can hook a lot of like-minded, geographically-diverse people together.
Used this way, Twitter is a great way to drive awareness of something of interest to your larger community. If it’s of interest AND entertaining, extra points.