Marketing Pilgrim

Veveo™, a Massachusetts based company funded by VC (originally to work on their concept of Video on IP for personalised television), will launch a new video search application on September 10 - designed specifically for mobile the creators hope that vTap will revitalise users enthusiasm for media on the small screen.

Rafe Needleman, over at Webware, was also lucky enough to get a personal demo of the new app from founder and CEO, Murali Aravamudan - who outlined the concept behind the solution.

[The] service does not dive into the actual audio or video content of files to create its search index. Rather, it uses the metadata (tags, and text on the page where the file is hosted) to create its video index.

vTap’s unique character-based incremental search - where results are returned with every character entered - allows the app to perform faster searches using just a few characters instead of whole keywords.

The firm cites the inconvenience of conventional content discovery on mobile devices as one of the root problems with full-scale adoption of mobile video viewing.

Mobile operators have been eager for the right discovery solution to come along before adding web video services to their data service offer.

The service will initially launch on Windows Mobile devices and there will also be an AJAX-based iPhone app as well. Unfortunately Symbian and Blackberry users will have to wait until the release of the final Java version.

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