Comments on: When OK Is Good Enough http://www.marketingpilgrim.com/2007/08/when-ok-is-good-enough.html Internet Marketing News Fri, 10 Feb 2012 13:05:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Liara Covert http://www.marketingpilgrim.com/2007/08/when-ok-is-good-enough.html/comment-page-1#comment-31388 Liara Covert Fri, 31 Aug 2007 00:49:00 +0000 http://www.marketingpilgrim.com/2007/08/when-ok-is-good-enough.html#comment-31388 Thanks for that post. The more prospective clients reflect on the "good enough syndrome," the more they influence their susceptibility to and justify marketing plans. When it comes to business perception of successful marketing plans, well, that comes down to individual perception of goal-setting. Thanks for that post. The more prospective clients reflect on the “good enough syndrome,” the more they influence their susceptibility to and justify marketing plans. When it comes to business perception of successful marketing plans, well, that comes down to individual perception of goal-setting.

]]> By: Steven Bradley http://www.marketingpilgrim.com/2007/08/when-ok-is-good-enough.html/comment-page-1#comment-30421 Steven Bradley Mon, 13 Aug 2007 18:36:14 +0000 http://www.marketingpilgrim.com/2007/08/when-ok-is-good-enough.html#comment-30421 Andy I think you nailed it with Google. There isn't any reason for them to improve search at the moment. Most people already think their results are the best and until someone else convinces people differently good enough will be good enough for them. Janet I think part of the good enough syndrome is that it depends on your competition. If people want widgets and you're the only widget producer out there you have little incentive to make a better one. Once others start producing widgets your incentive to make them better increases. Andy I think you nailed it with Google. There isn’t any reason for them to improve search at the moment. Most people already think their results are the best and until someone else convinces people differently good enough will be good enough for them.

Janet I think part of the good enough syndrome is that it depends on your competition. If people want widgets and you’re the only widget producer out there you have little incentive to make a better one. Once others start producing widgets your incentive to make them better increases.

]]> By: Brian Chappell http://www.marketingpilgrim.com/2007/08/when-ok-is-good-enough.html/comment-page-1#comment-30408 Brian Chappell Mon, 13 Aug 2007 15:27:38 +0000 http://www.marketingpilgrim.com/2007/08/when-ok-is-good-enough.html#comment-30408 @andy Couldn't agree more. That is very evident in what they have been doing lately; monetizing and increasing share holder value wherever possible, (universal search, devaluing paid links, etc. etc.) @andy Couldn’t agree more. That is very evident in what they have been doing lately; monetizing and increasing share holder value wherever possible, (universal search, devaluing paid links, etc. etc.)

]]> By: Search Engine Optimization Journal » Search Engine Performance: Is OK Good Enough? http://www.marketingpilgrim.com/2007/08/when-ok-is-good-enough.html/comment-page-1#comment-30399 Search Engine Optimization Journal » Search Engine Performance: Is OK Good Enough? Mon, 13 Aug 2007 13:38:33 +0000 http://www.marketingpilgrim.com/2007/08/when-ok-is-good-enough.html#comment-30399 [...] (Source) I think that many major companies, including the search engines, have fallen victim to this issue. But because consumers think that the engines are doing a good job (heck, a better job than HOSPITALS!), there’s no demand for the engines to provide more relevant results. Do SEMs think the engines could do a better job? I think most do. But it doesn’t matter what we think — it matters what the consumers — the users — think and how they react to the engines. Until then, OK will likely be good enough. [...] [...] (Source) I think that many major companies, including the search engines, have fallen victim to this issue. But because consumers think that the engines are doing a good job (heck, a better job than HOSPITALS!), there’s no demand for the engines to provide more relevant results. Do SEMs think the engines could do a better job? I think most do. But it doesn’t matter what we think — it matters what the consumers — the users — think and how they react to the engines. Until then, OK will likely be good enough. [...]

]]> By: Search Engine Optimization Journal » Search Engine Performance: Is OK Good Enough? http://www.marketingpilgrim.com/2007/08/when-ok-is-good-enough.html/comment-page-1#comment-30400 Search Engine Optimization Journal » Search Engine Performance: Is OK Good Enough? Mon, 13 Aug 2007 13:38:33 +0000 http://www.marketingpilgrim.com/2007/08/when-ok-is-good-enough.html#comment-30400 [...] (Source) I think that many major companies, including the search engines, have fallen victim to this issue. But because consumers think that the engines are doing a good job (heck, a better job than HOSPITALS!), there’s no demand for the engines to provide more relevant results. Do SEMs think the engines could do a better job? I think most do. But it doesn’t matter what we think — it matters what the consumers — the users — think and how they react to the engines. Until then, OK will likely be good enough. [...] [...] (Source) I think that many major companies, including the search engines, have fallen victim to this issue. But because consumers think that the engines are doing a good job (heck, a better job than HOSPITALS!), there’s no demand for the engines to provide more relevant results. Do SEMs think the engines could do a better job? I think most do. But it doesn’t matter what we think — it matters what the consumers — the users — think and how they react to the engines. Until then, OK will likely be good enough. [...]

]]> By: How Americans View Different Industries | KristaMBaker.com http://www.marketingpilgrim.com/2007/08/when-ok-is-good-enough.html/comment-page-1#comment-30389 How Americans View Different Industries | KristaMBaker.com Mon, 13 Aug 2007 02:59:50 +0000 http://www.marketingpilgrim.com/2007/08/when-ok-is-good-enough.html#comment-30389 [...] search engines came in second at 77% (are you kidding me? check out Marketing Pilgrim’s When OK is Good Enough for commentary) ahead of computer companies, hospitals, and banks. The industry that was rated the [...] [...] search engines came in second at 77% (are you kidding me? check out Marketing Pilgrim’s When OK is Good Enough for commentary) ahead of computer companies, hospitals, and banks. The industry that was rated the [...]

]]> By: Burgo http://www.marketingpilgrim.com/2007/08/when-ok-is-good-enough.html/comment-page-1#comment-30388 Burgo Mon, 13 Aug 2007 01:48:31 +0000 http://www.marketingpilgrim.com/2007/08/when-ok-is-good-enough.html#comment-30388 "But because consumers think that the engines are doing a good job (heck, a better job than HOSPITALS!), there’s no demand for the engines to provide more relevant results." To be fair though, hospitals have an all pervasive image of not even doing "OK" jobs... so I'm not all as surprised by the fact that SE's rank ahead of them as you seem. “But because consumers think that the engines are doing a good job (heck, a better job than HOSPITALS!), there’s no demand for the engines to provide more relevant results.”

To be fair though, hospitals have an all pervasive image of not even doing “OK” jobs… so I’m not all as surprised by the fact that SE’s rank ahead of them as you seem.

]]> By: Andy Beal http://www.marketingpilgrim.com/2007/08/when-ok-is-good-enough.html/comment-page-1#comment-30387 Andy Beal Mon, 13 Aug 2007 01:45:19 +0000 http://www.marketingpilgrim.com/2007/08/when-ok-is-good-enough.html#comment-30387 Great post Janet. I think Google decided its search was good enough, a few years back. It seemed that once they solidified their #1 status, they turned their attention to other products. They're still tinkering with search, but they have no pressure to make it a priority. Yahoo, MSFT, AOL and Ask.com are a different story. ;-) Great post Janet. I think Google decided its search was good enough, a few years back. It seemed that once they solidified their #1 status, they turned their attention to other products. They’re still tinkering with search, but they have no pressure to make it a priority. Yahoo, MSFT, AOL and Ask.com are a different story. ;-)

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