The features you see in screenshots, like the one above, may never materialise – but if this concept were to get the Sunnyvale green light, never will there have been a truer statement than “it’s who you know, not what you know” — to get an “in” to the company of your dreams you will need an invite from an employee who was also a previous alumnus of your college.
Research surveys are already being conducted among students to discover exactly what they think of this new idea. A Yahoo! spokesperson commented:
…we’re continually checking the pulse on customer response to potential concepts on a case-by-case basis. Sometimes our research leads to the development of new product offerings, but not all concepts we research are formally developed and rolled out to our larger audience
With lackluster take-up of existing properties like 360, Yahoo! is looking for its own “in” road to the social networking space. KickStart isn’t getting labeled as revolutionary, but it has all the hallmarkings of a solid effort, with a “professional focus”.