Yahoo’s Portals Help it Beat Google for Customer Satisfaction
Tuesday, August 14th, 2007;
-- Andy Beal |
It seems that Yahoo’s status as a web portal–as opposed to Google’s search only moniker–might actually help the company gain a foothold on its larger competitor.
According to the University of Michigan’s American Customer Satisfaction Index, Yahoo’s score was higher than Google’s–growing 3.9%, while Google’s fell 3.7%.
The survey included two different categories: search engines and portals, according to CNET. That might have skewed the results in Yahoo’s favor and it also gives them hope for the future. Being labeled as a “portal” was once considered a big setback for Yahoo, but it could now be the one thing that helps it succeed. After all, have you noticed how Google continued to provide “portal” like services?
How did the other search engines fair? Microsoft’s score rose 1.4%, Ask was up 5.6%, while AOL tanked by 9.5%.
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August 14th, 2007 at 1:04 pm
I’ve noticed lately that in just about every comparison between search engines the one not named Google seems to be coming up on top.
I’m not sure if that’s because people are really liking Google less or if people are seeking areas where Google doesn’t do as well and then reporting on those areas.
August 14th, 2007 at 3:44 pm
This is so painful to read. I’ve been the webmaster/SEO for a Yahoo store for over 3 years, and a Yahoo PPC customer for almost 4 years. Almost every interaction I’ve had with Yahoo has been negative. I can only assume that the people satisfied with Yahoo have never had to deal with their “customer service” people.
August 20th, 2007 at 8:31 am
[...] Then later in the week, for the first time ever, Yahoo! services were given a better overall rating than Google’s. The thing that helped get Yahoo! over the line was Yahoo’s status as a web portal–as opposed to Google’s search only service. [...]
August 20th, 2007 at 11:10 pm
[...] Yahoo’s Portals Help it Beat Google for Customer Satisfaction [...]