It seems that Yahoo’s status as a web portal–as opposed to Google’s search only moniker–might actually help the company gain a foothold on its larger competitor.
According to the University of Michigan’s American Customer Satisfaction Index, Yahoo’s score was higher than Google’s–growing 3.9%, while Google’s fell 3.7%.
The survey included two different categories: search engines and portals, according to CNET. That might have skewed the results in Yahoo’s favor and it also gives them hope for the future. Being labeled as a “portal” was once considered a big setback for Yahoo, but it could now be the one thing that helps it succeed. After all, have you noticed how Google continued to provide “portal” like services?
How did the other search engines fair? Microsoft’s score rose 1.4%, Ask was up 5.6%, while AOL tanked by 9.5%.